A plan to get you found… and a person on video walking you through it.
A homeowner finds you through AI, Google and Maps… then decides whether to call from your reviews and how you show up on social. We check every doorway, rank the fixes by which one's most likely to win you the next call, and record you a personal video walking through the lot.
£197, all in… and every penny credited against any Done For You or Done With You project you start within 30 days · personal video walkthrough included · back within three working days
Your personal video walkthrough · recorded by Dan
The AI visibility audit that reads your town, not the whole country.
AI, Google, Maps, the reviews that tip the choice, and where you show up on social and video… your Game Plan checks every doorway a homeowner walks through, then ranks what to fix first. Taken the free Visibility Scorecard already? That covered the AI doorway… this covers the other three and turns the lot into a plan.
Free tools read your trade nationally… a homeowner searches your street.
What does AI say about you?
We ask ChatGPT, Gemini and Perplexity what they tell a homeowner looking for your trade in your town… and show you the screenshots behind the answer.
Where do Google and Maps put you?
We check how you rank when someone searches your trade near you… and who Google shows before you get a look in.
Are your reviews working for you?
We read what your reviews say to a homeowner weighing you against the firm down the road… and where they quietly cost you the call.
Are you showing up where homeowners scroll?
We check your Facebook and Instagram, and your video across YouTube, Reels and Shorts… and whether it's the kind of trade a homeowner trusts enough to call.
Every doorway checked, one ranked list of fixes… not a folder of findings.
Already run a free AI visibility report? Here's what it got wrong
The instant tools are useful… but they read your trade at national level, and they get confused about which local business is even you. Before you trust a free AI report about your firm, check two things.
Does it name your town?
Or is it scoring your trade across the whole country? A homeowner in your town isn't searching the whole country… so a national score tells you almost nothing about who's winning your street.
Who is it comparing you to?
Watch for benchmarks against national brands and directories. The firm actually taking your calls is the one three streets over, not a household name or a listings site.
What the instant reports get wrong.
They read your trade nationally, benchmark you against materials brands and directory sites, and can confuse you with a similarly-named company in another country… then hand you a rank out of a field you are not competing in.
The only question that counts is the one a homeowner three streets away would type. That is the one we ask, by hand, on the day we write your plan.
These tools read categories. Homeowners search streets.
Our free Visibility Scorecard asks that exact question, in your town… your Game Plan is the human-led fix that follows: what to change, in what order, explained on video.
£197, all in… and every penny credited against any Done For You or Done With You project you start within 30 days · personal video walkthrough included · back within three working days
Get My Game Plan · £197
What lands in your inbox
Six things, built by hand and checked against live AI answers on the day they're written. The centrepiece is a video of a real person walking you through the lot… every finding traces back to a source you can open.
Where you stand
What AI, Google and Maps say when a homeowner asks for your trade in your town… with the screenshots to prove it.
Your local field
Six decisive numbers, you against named rivals from your own town… reviews, response, photos and the rest that tip the choice.
| Business | Reviews | Google rating | Named by AI |
|---|---|---|---|
| You | 0 | n/a | No |
| Rival 1 | 44 | 4.8 | Yes |
| Rival 2 | 43 | 4.9 | Yes |
| Rival 3 | 10 | 4.7 | Yes |
What it's costing you
A £ range for the enquiries slipping to someone else each month… worked out from the real monthly searches for your trade in your town (we pull the actual numbers), typical job values for your work, and how much currently goes elsewhere. A range with the workings shown, never a scare number.
Your Game Plan
The fixes ranked by which one's most likely to win you the next call, plus what to ignore for now… so you start with the move that pays.
Where you show up socially
Your Facebook, Instagram and video presence, side by side with the named rivals winning calls in your town… who's active, who's gone quiet, and whether they've got video when you haven't. The moves that would make a homeowner trust you enough to call, ranked like the rest of the plan… not "post more".
A person, on video
A 6–9 minute walkthrough from the real person who did the work, not a template and not a robot… what we found, what it means and exactly what to do first, in plain English. This is the part no free tool can hand you… and it's yours to keep, watched whenever suits you.
Every Game Plan is built and signed off by Dan Jaques, ContentWorks' founder. AI runs the searches… a human reads them, checks them and decides what goes in front of you.
Prefer to talk it through? Reply to your delivery email and we'll book a call… the video is yours to keep either way.
The evidence behind every Game Plan
Every finding in your plan is checked against the live answer on the day it is written, and the same person who checks it signs it off.
Every finding traces to a source
Each line in your Game Plan carries the screenshot or the link behind it… the AI answer, the Maps result, the review counts. You can open every one and check it yourself.
Signed off by a named person
Dan Jaques checks and signs off every Game Plan himself… AI runs the searches, a human decides what goes in front of you.
The bit that makes this an easy yes
£197 can feel like spend before you've fixed a thing. Here's the mechanic that changes that.
We price it at £197 because its job is to start the work, not to be the work… and because you shouldn't have to pay twice to find out where you stand.
Every penny comes off your first project.
Start a Done For You or Done With You project with us within 30 days of getting your Game Plan, and the full £197 comes off your invoice. You don't pay twice… once to find out, once to fix.
Pay once, see exactly what's happening across every doorway, then decide with real evidence in front of you rather than a hunch.
£197, all in… and every penny credited against any Done For You or Done With You project you start within 30 days · back within three working days
Before you ask…
Is my business showing up on ChatGPT?
Maybe, maybe not… and the only way to know is to ask it the way a homeowner would, in your town. Your Local Visibility Game Plan checks exactly that and shows you the screenshots behind the answer. Start with the free Visibility Scorecard to see the AI doorway, then the Game Plan ranks the fixes and walks you through them on video.
Is this just another AI visibility audit?
No. The free, instant ones read your trade nationally, benchmark you against materials brands and directory sites, and can confuse you with a similarly-named company in another country. Your Game Plan is the human-led fix that follows: every doorway checked by a person against the live answer on the day, fixes ranked, walked through on video. Take the free Visibility Scorecard first if you'd like to see the AI doorway for yourself.
What do you need from me?
Your business name, trade, town and website address at checkout… that's it. Everything is checked from the outside, the same way a homeowner would find you. No logins, no installs.
Who actually makes it?
Dan Jaques, ContentWorks' founder. He builds local visibility for UK home-service trades day in, day out. AI runs the searches… a human reads the results, checks them and records your walkthrough.
What happens after I pay?
You get a confirmation straight away. Your Game Plan lands in your inbox within three working days, with a 6–9 minute video walking you through every part of it. If you'd rather talk it through, reply and we'll book a call… your choice, no obligation either way.
What if it says I'm in good shape?
Then you'll know for certain, which is worth having. You get told plainly, plus the two things keeping you ahead and which local name is closest behind… and the £197 still credits if you fancy pressing the advantage.
What if I don't start a project within 30 days?
The Game Plan is still yours to keep and the fix list works whether we do the work or you do. The £197 credit applies to Done For You or Done With You projects started within 30 days of delivery.
Is there a guarantee if I go further with you?
Yes. Take the work forward on any plan and it's covered by our 90-Day Confidence Guarantee… we agree the plan, build it, and you'll see it moving against where you started. Hold up your end and if it's not moving, we keep working at no extra cost until it does. What we won't promise is a Google ranking or a set number of calls by a date… no one honest can. You own everything we build.
See what's actually happening… before you spend another pound guessing.
One plan. Every doorway checked. A person to walk you through it, back within three working days.
£197 all in · every penny credited against your first project within 30 days · personal video walkthrough included · back within three working days