Dan Jaques
Dan didn't come to trades from marketing… he came to marketing from trades.
From the tools to the marketing
Dan Jaques founded ContentWorks in Bournemouth: the marketing department a trades business never had, running all its marketing so the owner can get on with the job.
His granddad was a carpenter, his uncles fitted kitchens and plumbed bathrooms, and he was on the tools himself at 16: carpentry, roof trusses, building sites, and furniture built on the side and sold at weekend markets.
The marketing came later, and not in a straight line: market stalls, five clothing shops, early e-commerce, then SEO worked out by doing it and breaking it. He has run local marketing since 2014, originally as Dan Jaques Online Marketing, and ContentWorks followed in 2023.
Long gone are the days of just hiring an SEO. ContentWorks runs it all, from the first search to the next job. AI-powered, human-led.
Dan Jaques at a glance
- Role
- Founder, ContentWorks
- Based
- Bournemouth, UK
- Local marketing
- Since 2014, originally as Dan Jaques Online Marketing
- ContentWorks
- Founded in 2023. Done-for-you marketing for trades businesses.
- Talk to Dan
- Get a call back from Dan
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