Your Google profile, your reviews, your website, your socials, and a backup for the calls you can't get to. Run by one team.
We run the lot for you … your Google profile, your reviews, your website, your socials, and a backup for the calls you can't get to, so nothing gets missed.
People find a tradesperson on Google Maps, in local Facebook groups, on Nextdoor, in directories and now by asking ChatGPT. We work on all of those places, keep your details the same everywhere and keep posting so you stay visible. We also check what ChatGPT says about you.
See what's included →You can't get to the phone up a ladder or under a sink, and that's fine. The backup is LeadFlow™, which texts back the calls you miss and follows up your quotes, set up and run by us. Each week we tell you which quotes are still waiting on your LeadFlow™ list, so you know who to follow up.
How LeadFlow™ works →Winning a customer costs you money. Keep them and they ring you again, and they tell their friends and neighbours "I know a good plumber". So when a job's done, LeadFlow™ sends a review request, we reply to your reviews, and LeadFlow™ keeps you in front of past customers with check-in texts and seasonal reminders. We set it all up and write it in your voice, on Silver and above.
See what's included →You won't be juggling five logins or chasing a freelancer. Each week we chase you for job photos and tell you which quotes are still waiting. Every month you get a short report on calls, enquiries and reviews (calls once your call tracking is set up), all on your WorksBoard™.
See your WorksBoard™ →An SEO bloke, a social media freelancer and someone to set up your Google profile each do one piece, and you end up managing all three. Each piece on its own leaves gaps, and the gaps are where jobs go to someone else.
We do the pieces and join them up. A Google post helps you get found. LeadFlow™ texts back the caller you couldn't get to. A review helps win the next job, and a LeadFlow™ check-in gives past customers a reason to come back. One team runs it, chases you each week for job photos and tells you which quotes are still waiting.
Your best marketing is the job you just finished… but nobody searching, on Google or AI, can find you.
Checkatrade and Bark rent you access… and they don't tell you how many other trades get the same lead.
Louder marketing is winning the work that should be yours.
Flat out one month, dead quiet the next… you can't plan or hire around a phone you can't predict.
Your last five-star review was 2022… so newer, louder rivals look like the safer bet.
It's not that you're bad at your job. You're just hard to find.
Google, ChatGPT, Facebook, reviews, the directories… that's where customers decide who to call. Some of it you can own outright. The rest you rent… Checkatrade and Bark rent you access, and they don't tell you how many other trades get the same lead.
And the search box itself has changed: on more searches, an AI answer now sits above the results… being listed isn't the same as being chosen any more.
We build the parts you own: your Google profile, your reviews, your website and your socials. They keep working long after you've paid for them… so you stop renting attention and become the name locals call first.
GoogleMore homeowners now ask ChatGPT, Gemini and Perplexity to recommend a tradesperson… and the AI builds its answer from reviews, forums and old threads it finds online. It has no sense of time… a complaint from 2019 counts the same as last week's five-star. Most trades aren't named at all.
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Every level is done for you… Bronze, Silver, Gold or Platinum. The levels differ in how much ground they cover, not in who does the work.
No dancing on TikTok. You do the job and send a photo… we turn it into proof everywhere, and LeadFlow™ is the backup for the calls you can't get to.
Start with content, add proof, then pages written so ChatGPT recommends you, or go Platinum and hand us the parts that eat a working week. The same one-off set-up (the Foundation Build) sits underneath, unless yours is already in place.
Long gone are the days of just ranking your website and hiring an SEO. Before anyone rings you, they check you out across multiple touchpoints… Google Maps, your reviews, Facebook groups, Nextdoor, ChatGPT and your website. We look after every one of those, plus what happens when they call and what happens after the job.
And you can't just do a job, price it up, go and do it, and forget about it. Think about what that customer cost you to win, whether it was Checkatrade, Bark, a paid lead or your marketing. Keep them and they'll ring you again, and they'll tell their mates "I know a good plumber".
I'm not a marketing guy who decided trades looked like a good market. I grew up in it. My granddad was a carpenter… I started in his workshop at 10, left school at 16, and built roof trusses on site. I know what graft is, and I know the frustration of doing good work that nobody can see.
You want the phone to ring, the five-star reviews stacking up, and to be the name people think of first when something breaks. That's what we built ContentWorks to do… we run it, and you get on with the job.
ContentWorks runs your marketing for you, with a team of people and a crew of AI Employees behind them. Dan Jaques founded ContentWorks and owns every client relationship. Frankie and her team run your day-to-day: your content, your weekly photo requests and your weekly note on quotes still waiting.
Behind them, the AI Employees do the heavy lifting, each with one job:
Your missed calls and quote follow-ups run through LeadFlow™, set up and run by us. AI-powered, human-led: the AI does the heavy lifting, and people make the decisions.
We agree your plan up front and build it… your Google profile built and tuned, the pages that get you found, and LeadFlow™ set up to text back the calls you miss. You'll see it moving against where you started. Do your part, and if it's not moving, we keep working at no extra cost until it does.
What we won't do is promise a Google ranking or a set number of calls by a date… no one honest can. We promise the work, done properly. You own everything we build… either way.
Take the free Scorecard and see your score, and the first thing worth fixing.
