How it works
We're the marketing department your trades business never had.
Last updated: October 2026
You do the jobs. We run the rest. We get you found wherever your customers look, set up a backup for the calls you miss, and keep your past customers coming back. One team runs it for you.
Here's how it works, in three parts, and then how we run it for you.
Free · about 4 minutes · no card, no call.
Rather talk? Get a call back from Dan (Mon to Fri, 10 to 3)
Get found, catch the calls you miss, keep past customers. One team runs all three.
Customers check you out in lots of places before they ring, and what happens after the job is where the next job comes from. So we work on all of it, in this order. Behind it sits our OMNIlocal™ framework, which simply means being everywhere your customer looks.
Get found
Be there wherever your customers look.
Missed a call?
A backup, so nothing gets missed.
Past customers
They ring you again and tell their friends.
We run it for you
You do the jobs. We do the rest.
Rent your leads (think Checkatrade, Bark, Rated People) and it stops the day you stop paying. Build things you own and they keep working for you.
Get found wherever your customers look
People find a tradesperson on Google Maps, in a local Facebook group, on Nextdoor, in a directory and now by asking ChatGPT. We work on all of those places (Facebook groups and Nextdoor on Silver and above), keep your details the same everywhere and keep posting so you stay visible, and we check what ChatGPT says about you.
Long gone are the days of just ranking your website and hiring an SEO.
Why it matters. Before anyone rings you, they check you out across multiple touchpoints … Google Maps, your reviews, Facebook groups, Nextdoor, ChatGPT and your website. We look after every one of those touchpoints (Facebook groups and Nextdoor on Silver and above).
Behind it
- Your Google Business Profile built, tuned and health-checked every month
- Google profile posts every week: offers, job highlights, seasonal tips and service reminders
- The same name, address and phone number on every listing, plus Apple Maps, Bing, Facebook and other local profiles
- Up to 100 hand-finished directory listings, plus the links that support them
- Service pages: a page on your website for each job you do, from boiler installs to bathroom refits, so Google can show you to people searching for that job
- Area pages: a page for each town in your patch, so you can show up when someone searches "plumber in [their town]"
- The trust details on your website: your reviews, certificates and contact details where people can see them
- A website quality check and fixes, or a new website where you need one (quoted separately)
- Local blog posts, question pages and cost guides
- Regular posts on your Facebook and Instagram, plus short scripts you can film on your phone. Every blog gets turned into posts too
- LinkedIn posts where it suits your trade, as an optional extra outside every plan
- Your business in local Facebook groups and on Nextdoor (Silver and above)
- What AI says about you: more people now ask ChatGPT, Gemini or Perplexity to recommend a local tradesperson. We check what they say about you when we start and every quarter, including old complaints or wrong details they still repeat, and give you a list of what to fix (Silver and above). On Gold and above, we then write the pages that fix it
- Job photos turned into posts for your Facebook, Instagram and Google profile, with the customer's review alongside where we have one
Which level gets what is on the pricing page.
Missed a call? A text goes back to the caller while you're up the ladder
You can't get to the phone up a ladder or under a sink, and that's fine. Meet LeadFlow™, which texts back the calls you miss and follows up your quotes, set up and run by us.
It's a backup, so nothing gets missed.
How it works. We set LeadFlow™ to send a follow-up text when a quote goes quiet. LeadFlow™ sends it, not us. And each week we tell you which quotes are still waiting, so you know who to follow up.
Behind it
- LeadFlow™ set up for you, with a simple list of who's waiting on a quote, and training so you know how to use it
- Call tracking, missed-call text-back, your own voicemail greeting, a 12-second ring time and one inbox for WhatsApp, texts, web chat and forms
- A new-lead alert to your phone, and follow-up texts for quotes that go quiet
- "Did these book?" on the enquiries that come in, so you can see which turned into jobs. It sits on your WorksBoard™, one page with your calls, enquiries, reviews, Google Maps positions and the work we've done for you
- A weekly check that it all works: each week we ring your number as a test, let it ring out, and check the missed-call text went back and your alert came through. If anything has stopped working, we fix it as soon as we find it
Your WorksBoard™: your calls, enquiries and reviews on one page
Every client gets one link. It shows what came in, where it came from, and the work we did that week.
WorksBoard™
This monthYour calls
7 of the 8 were on mobiles and got a text back from LeadFlow™. 1 was on a landline, which can't get a text.
People got in touch
Did these book?
- Phone call · Mon 5 OctBooked
- Website form · Tue 6 OctBooked
- Phone call · Wed 7 OctNot booked
Booked: 9 jobs, from 25 of 40 enquiries marked
Google Maps positions
The work we did this week
- 3 Google profile posts published
- 2 Facebook and Instagram posts published
- 1 new page published on your website
- 2 replies written to your Google reviews
Illustrative. Yours shows your own numbers, for your own trade and area.
Keep your past customers, and they keep sending you work
Winning a customer costs you. Whether they came from Checkatrade, Bark, a paid lead or the marketing you pay for, you've spent money to get that first job. Keep them and they ring you again the next time something needs doing, and they tell their friends and neighbours "I know a good plumber". One happy customer can turn into years of work and a string of new ones, and that can be worth more than the first job.
You can't just do a job, price it up, go and do it, and forget about it.
How it works. On Silver and above, when a job is done, LeadFlow™ sends your customer a review request, worded so they give the detail that helps the next customer. We write replies to your reviews on your Google profile, and when a review raises something, we tell you so you can put it right. LeadFlow™ keeps you in front of past customers with check-in texts and a seasonal reminder, like booking the boiler service before winter, sent to the past customers you give us. We set them up and write them in your voice.
Behind it
- Review requests after each job, with QR codes and a first-week push (Silver and above)
- Review replies and weekly review management (Silver and above)
- Check-ins with past customers, sent by LeadFlow™ (Silver and above)
- Seasonal and win-back emails and texts (Silver and above)
- A seasonal campaign plan through the year
Which level gets what is on the pricing page.
Get found, catch the calls you miss, and keep past customers coming back. One team runs it for you.
See where you stand today.
Get your free Scorecard →Free · about 4 minutes · no card, no call.
Each week we tell you which quotes are still waiting
You won't be juggling five logins or chasing a freelancer. Each week we tell you which quotes are still waiting, like 'you've got three waiting, give them a ring', and on Silver and above we ask you for job photos. Every month you get a short report on calls, enquiries and reviews (calls once your call tracking is set up).
You do the jobs. We run the rest.
What you do. Answer the phone when you can, do the job and send us a photo. At the start there's a kickoff call and, on Silver and above, a recorded chat with us so everything we write sounds like you (Bronze gets a short brand brief), and you OK the texts your customers will get. After that we ask you each week, so you don't have to remember.
Behind it
- Onboarding: access, a kickoff call and, on Silver and above, a recorded chat with us so everything sounds like you. Bronze gets a short brand brief.
- On Silver and above, a weekly request for your job photos, and we file the photos you send
- A weekly note on which quotes are still waiting
- A monthly report of your calls, enquiries and reviews (calls once your call tracking is set up)
- Google Maps positions tracked against your local competitors
- A monthly pack with a copy of what we published
A tradesperson who learned marketing.
Dan Jaques is the grandson of a carpenter and the nephew of plumbers and kitchen fitters. He was in his granddad's workshop from the age of 10 and left school at 16 to build roof trusses on construction sites. He's been doing local marketing since 2014.
"I'm not a marketing guy who decided to work with trades. I'm a tradesperson who learned marketing."
About ContentWorks founder Dan Jaques →Every level is done for you
Same story, same AI Employees, and you own what we build at the end. The levels differ in how much is running at once, not in who does the work… and it's all AI-powered, human-led. See the four levels →
Done for you at every level
We do the work for you, as far as your level covers… and report back in calls, enquiries and reviews, not a deck of charts you'll never read.
Access, approvals and job photos
You stay on the tools and the jobs. You grant access, OK the plan and the texts your customers will get, and send us your job photos. We do the rest.
Every level, from Bronze to Platinum, is written and published for you. You own what we build… your reviews, your content and your customer list. Nothing rented back to a lead site.
One team runs it, from the first search to the next job.
What a missed call, a new review and a new enquiry can look like on your phone.
See it for your trade
Same three parts… tuned to how your customers search.
Common questions about ContentWorks
Is ContentWorks fully done-for-you?
Yes. We write, publish and manage it for you. You grant access, OK the plan and the texts your customers will get, and send job photos. After that we ask you each week, so you don't have to remember.
What do I have to do?
Answer the phone when you can, do the job and send us a photo. At the start there's a kickoff call and, on Silver and above, a recorded chat with us so everything we write sounds like you (Bronze gets a short brand brief). After that we ask you each week, so you don't have to remember.
Who's doing the work? Is it all AI?
It's AI-powered, human-led. Dan Jaques founded ContentWorks and owns every client relationship, and Frankie and her team run your day-to-day. Behind them, a crew of AI Employees does the heavy lifting, and our people check the work and make the decisions. You get a whole marketing team without hiring one.
How long does it take to see results?
It depends on your trade and your patch, and we won't promise a ranking or a set number of calls by a date, because nobody honest can. We record where you start on day one, then report your calls, enquiries and reviews every month so you can see what is moving.
How much does ContentWorks cost?
Bronze is £500/month, Silver £950/month, Gold £1,500/month, and Platinum is from £2,000/month (three-month minimum). Every plan starts with a one-off Foundation Build, £1,500 with any plan or £1,750 on its own. Full breakdown at /pricing.
How is this different from Checkatrade or Rated People?
With a directory you're paying for a spot in someone else's shop window, right next to your competitors. We build things that stay yours: your Google profile, your reviews and your website stay yours whether or not you ever pay us again.
Which trades does ContentWorks work with?
Plumbers, electricians, heating engineers, landscapers, cleaners, roofers, and over 20 more UK trades. Full list at /who-we-help.
Do I need to be on social media to use ContentWorks?
No. We can turn your job stories into Facebook, Instagram and Google profile posts, and having active personal social media channels is entirely optional.
What do Bronze, Silver, Gold and Platinum include?
Every level is done for you and runs the same story. The levels differ in how much is running at once, and which level gets what is on the pricing page at /pricing and in full at /what-you-get.
Working with a third party
ContentWorks manages clients' Google Business Profiles as a third party, on their behalf and with the business owner's consent. You stay the owner of your profile, and you can remove our access whenever you like. Read Google's policy on working with a third party.
See where you stand in four minutes.
Get your free Scorecard… in about four minutes you'll see where you're losing work and what to fix first.
Four minutes to your score… and no sales call chasing you afterwards.
Rather talk? Get a call back from Dan (Mon to Fri, 10 to 3)