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Missed a call while you're on the job? Here's your backup.
You're up a ladder with both hands full. Your phone buzzes on the van seat.
By the time you're down, they've rung the next name on the list.
Your backup is LeadFlow™, which texts back the calls you miss and follows up your quotes, set up and run by us. It's there so nothing gets missed.
AI-powered, human-led.
18 questions, about 4 minutes. Rather talk? Mon to Fri, 10 to 3.
One missed call, backed up
- 1Missed callYou're on the job. The call rings out.
- 2LeadFlow™ texts the callerA text goes from your business, with your number to ring.
- 3You get an alertYou see who rang, so you know who to call back.
- 4One inboxCalls, forms and messages sit together in your LeadFlow™ account.
An illustration of what we set up. You agree the wording of the text first.
LeadFlow™, in short
- What it is
- A backup for the calls and enquiries you can't get to. It texts back the calls you miss, follows up quotes that go quiet and keeps calls, forms and messages in one inbox. We catch what you can't get to. You still pick up the phone when you can.
- Who it's for
- UK tradespeople, from one van to a small team, who miss calls while they're working.
- Who sends what
- LeadFlow™ sends every text and email your customers get, in your business's name. ContentWorks never contacts your customers. We follow up with you, not them.
- Who does the work
- We set it up on your own account, test it, and run it. Our team, with AI doing the heavy lifting and people checking it.
- Which plans
- LeadFlow™ is set up as part of your Foundation Build, on every plan. Review requests and texts to past customers are Silver and above. Prices and levels are on the pricing page.
- How to start
- Take the free Scorecard, or get a call back from Dan.
Four ways an enquiry dies quietly
Most of it happens while you're busy doing the job you were hired for.
Calls missed on the job
You're under a floor or on a roof. Some callers won't leave a voicemail. They ring the next name on the list.
Quotes that go quiet
The customer meant to reply. Life got busy. Nobody followed up, and the job drifted off.
Enquiries in five places
A text here, a WhatsApp there, a form email in a folder you never open. One of them gets missed.
No idea who's still waiting
Three quotes out, two new enquiries, and you can't remember who you owe a call. That's where the next job goes cold.
The work was already heading your way. Back it up.
Five things we set up, and then run
All of it is built on your own LeadFlow™ account by our team. Open any step to see what's in it.
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1
Step 1
Calls, forms and messages in one place
So you're not hunting through five apps for the one enquiry that matters.
What's in this step
- A LeadFlow™ account built for your business, with a simple list of who's waiting on a quote. Every plan
- Your website forms wired in, whether that's a callback form or a quote request, and tested before handover. Every plan
- Call tracking numbers, so you can see which calls came from your Google profile, your website or a campaign. Your real number stays your number. Every plan
- Texts, WhatsApp and web chat messages in the same inbox as your calls and forms. Every plan
- A new-lead alert to your phone. Every plan
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2
Step 2
A text back for the calls you miss
We set it up so a missed call gets a text from your business, and you know they rang.
What's in this step
- Missed-call text-back. We set it up and test it with a real call before handover. Every plan
- You agree the wording of the text first. LeadFlow™ sends it, in your business's name.
- Your own voicemail greeting. We send you a short script and you record it.
- Ring time set to 12 seconds, so an unanswered call moves on quickly.
- Landlines can't receive or send texts, so we agree with you which number does what before we set anything up.
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3
Step 3
A follow-up when a quote goes quiet
We set LeadFlow™ to send a follow-up text when a quote goes quiet. LeadFlow™ sends it, not us.
What's in this step
- You mark a job as Quote Sent. A few days later, if nothing has moved, the follow-up text goes out in your business's name. Every plan
- You agree the timing and the wording with us before it can reach a customer.
- When the customer says yes, you move the job to Booked. Every quote has a place on your list, from New Lead to Won or Lost.
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4
Step 4
Past customers who come back
After the job, LeadFlow™ asks for the review and keeps you in front of the people who've used you.
What's in this step
- A review request after each job, sent by LeadFlow™ and worded so customers give the detail that helps the next customer. More on our reviews page. Silver and above
- Check-in texts and seasonal texts and emails to your past customers, sent by LeadFlow™. For example, a nudge to book the boiler service before winter. We set them up and write them in your voice. Silver and above
- You approve every message before it can go out, and we need your list of past customers to start. Texts to your customers wait until a short data agreement is signed.
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5
Step 5
Checked every week, and we nudge you
We test it each week, and we tell you who's still waiting so you know who to follow up.
What's in this step
- A weekly check: we ring your number as a test, let it ring out, and check the missed-call text went back and your alert came through. If anything has stopped working, we fix it as soon as we find it. Every plan
- Each week we message you with the quotes and enquiries still waiting, so you know who to follow up. We nudge you, not your customers.
- A weekly ask for job photos, which we turn into posts. Silver and above
- A short walkthrough at handover, so you know where to look. You don't have to log in every day.
- Your WorksBoard™, one page with your calls, enquiries, reviews, Google Maps positions and the work we've done for you, including "Did these book?" on the enquiries that come in. See the WorksBoard™ page.
Which level gets what is on the pricing page and the what you get page.
Who does what
You do the job. We do the setting up, the checking and the chasing.
LeadFlow™ sends
Every text and email your customers get comes from LeadFlow™, in your business's name. ContentWorks never contacts your customers itself.
We set up, test and run it
We build it on your own account, test it with real calls and forms, and check it every week. When something stops working, we fix it.
You ring back
LeadFlow™ is the backup. You still pick up when you can, and you call back the people we tell you are waiting.
What to know before you sign up
Landlines can't text
A landline has no way to send a text. We agree which kind of number you need before we set anything up, so text-back works on the line your customers ring.
Call recording is off
We count and route calls, and we can show you where they came from. We don't record them. That needs a legal check under UK data rules first, and until it's done we leave it switched off.
No promised number of jobs
This closes gaps where work you've already earned slips away. Whether it turns into jobs depends on your price, your availability and your name.
The backup is one part of the whole
The enquiry has to come from somewhere. These pages cover the rest.
Get found on Google Maps
The calls you're backing up start with someone finding you.
Read more →Earn trust with reviews
Reviews help decide who gets the phone call.
Read more →Your WorksBoard™
One page with your calls, enquiries, reviews and the work we've done.
Read more →How it works
The whole team, and everything we run for you.
Read more →Pricing
The Foundation Build, then four levels, rolling monthly.
Read more →Free Scorecard
Eighteen questions, four minutes, and one gap to fix first.
Take it →Missed calls and follow-up, answered
What is LeadFlow™?
It's the account we build for your business. It texts back the calls you miss, follows up your quotes when they go quiet and keeps your calls, forms and messages in one inbox. We set it up and run it for you.
Will I still need to pick up the phone?
Yes. Pick up when you can. LeadFlow™ is the backup for the calls you can't get to, so a missed call still gets a text from your business.
Who contacts my customers?
LeadFlow™ does. It sends every text and email your customers get, in your business's name, and you approve the wording first. ContentWorks never contacts your customers itself. We follow up with you, not them.
What is missed-call text-back?
When a call to your business goes unanswered, the caller gets a text from your business. It says you're busy, asks what they need and gives your number to ring. We set it up on your LeadFlow™ account, and we test it with a real call before we hand it over.
Can a landline text people back?
No. A UK landline can't send texts at all. So before we set up any number, we agree with you which kind you need: a local-code number, or one that can text. You can have both, but not on the same number. We settle that first, so you know what you're getting.
Does it follow up my quotes?
We set LeadFlow™ to send a follow-up text when a quote goes quiet. LeadFlow™ sends it, not us. You mark a job as Quote Sent, it follows up a few days later, and we agree the timing and the wording with you first. When the customer says yes, you move the job to Booked.
Do I have to log in every day?
No. LeadFlow™ is set up so you only see what you need: your inbox, your calendar and your list of who's waiting. We give you a short walkthrough at handover, and each week we tell you who's still waiting, so you can look from the van whenever you like.
What does each level get?
LeadFlow™ is set up as part of the Foundation Build, which comes with every plan. Bronze can run content-only if your enquiry set-up is already in place, and we check that on the Game Plan call. Review requests and texts to past customers are Silver and above. Prices and the full list are on the pricing page.
Is there anything to sign first?
Yes, a short data agreement that protects your customers' details. We send it with your onboarding. The texts to your customers wait until it's signed.
Do you record my calls?
No. We count and route calls so you can see where they came from, but recording stays switched off. Recording calls brings in UK data-protection rules, and we won't turn it on for anyone until that legal groundwork is signed off.
Who owns the enquiries and customer details?
You do. Your enquiries sit in your own LeadFlow™ account: your data, your customer list, exportable at any time. If you leave, you keep it.
Will this get me more jobs?
We can't promise a number of jobs, and we don't. This work closes the gaps where enquiries you've already earned go to waste: the unanswered call, the quote nobody followed up, the message nobody saw. Whether they turn into jobs depends on your price, your availability and your name. Your WorksBoard™ shows your calls, enquiries and reviews, so you can see what is happening.
Where does your work slip away?
Take the free OMNIlocal™ Visibility Scorecard. In about four minutes you see your score across Google, reviews, enquiries and social, and the one gap costing you most.
18 questions, about 4 minutes. Prefer to talk? We ring back Mon to Fri, 10 to 3.