Brilliant at the trade. Invisible to the people looking for you.
That's the gap ContentWorks exists to close. We're the marketing department your trades business never had: we run your Google profile, your reviews, your website, your socials and a backup for the calls you can't get to, so you can get on with the job.
Free · about 4 minutes · no card, no call.
Good at the work. Easy to miss online.
Dave does excellent work. Customers who've used him recommend him without being asked. But someone searching online for what he does finds a competitor first… one whose workmanship he'd laugh at, but whose visibility he can't match. That's the problem.
Brilliant at the work
The rented-leads trap
Checkatrade, Bark, and the other lead sites like them put trades in a race to the bottom. You pay to compete on price against rivals in the same box… and the moment you stop paying, the work stops too. You own nothing.
The wrong kind of busy
Some trades are busy, just never with the right work. Taking whatever comes in because the pipeline is too thin to be selective. A stronger local presence gives you more say over the jobs you take.
Generic marketing that misses the point
Most agencies sell a website, a few posts, maybe some ads. None of it is built for a trade doing local work… and you end up managing three different people to cover one gap.
Visibility that should be earned, not bought
A brilliant trade with strong reviews, real proof and consistent local presence should out-rank a weaker one every time. ContentWorks is built to make that happen… for the trades that deserve to be found first.
We run all your marketing, so you can get on with the job.
Not a marketing guy who works with trades.
A tradesperson who learned marketing. Grandson of a carpenter, nephew of plumbers and kitchen fitters, on the tools at 16.
Dan's granddad was a carpenter, joiner and cabinet maker. His uncles fitted kitchens and plumbed bathrooms. From the age of 10 he was in that workshop most weekends, making spice racks and learning the thing this whole business is built on… good work speaks for itself, but only when people can see it.
At 16 he left school and went on the tools himself. Carpentry, roof trusses, building sites. Furniture built on the side and sold at markets at the weekend. He didn't watch the trades world from the outside… he worked in it.
"I'm not a marketing guy who decided to work with trades. I'm a tradesperson who learned marketing."
The marketing came later, and not in a straight line. Market stalls, then five clothing shops. E-commerce back when most businesses still didn't have a website. SEO learned by doing it, breaking it and working out what actually moved the phone. Local marketing since 2014, originally as Dan Jaques Online Marketing. ContentWorks followed in 2023.
The reason trades? Because he's seen it from both ends. Skilled people doing real work and staying invisible, while cowboys with louder marketing take the jobs. Lead sites that turn a craft into a race to the bottom. Agencies that treat a trade as an afterthought.
Long gone are the days of just hiring an SEO. We run your marketing, from the first search to the next job.
We're the marketing department your trades business never had.
ContentWorks runs your marketing for you, with a team of people and a crew of AI Employees behind them. Dan Jaques founded ContentWorks and owns every client relationship. Frankie and her team run your day-to-day: your content, your weekly photo requests and your weekly note on quotes still waiting. Behind them, the AI Employees do the heavy lifting, each with one job:
Your calls and enquiries run through LeadFlow™, which texts back the calls you miss and follows up your quotes, set up and run by us. AI-powered, human-led: the AI does the heavy lifting, and people make the decisions. Meet the team →
The principles behind how we work.
These aren't values we put on a wall. They're the decisions that shape what we build and how we build it.
Be where your customers look
Before anyone rings, they check you out on Google Maps, in your reviews, on Facebook, Nextdoor, ChatGPT and your website. We work on every one of them (Nextdoor on Silver and above), and keep the details the same.
Build assets, not subscriptions
Your pages, reviews, content and customer list are yours to keep. Not access you lose the day the direct debit stops.
Calls, enquiries, booked jobs
Not impressions, clicks or likes. If it doesn't move the phone or the calendar, it's decoration.
Phone footage beats a studio shoot
Actual job photos, genuine reviews, real before-and-afters. Proof a customer can trust, not copy a homeowner has to wade through.
AI-powered, human-led
AI handles the repeatable work faster and more thoroughly than any one person could. People make the decisions that matter. Neither replaces the other.
No padding, no fluff
If a page, post or piece of content doesn't serve the trade or the customer reading it, it doesn't get made.
The numbers that pay your mortgage… not likes.
Plenty of agencies report traffic, impressions and follower counts. None of it pays a wage. We measure what a busy month feels like on your phone… calls coming in, enquiries in, reviews earned. If a piece of work doesn't move one of those, we don't count it. You see them on your WorksBoard™, one page with your calls, enquiries, reviews, Google Maps positions and the work we've done for you.
What you're choosing between.
Every option for getting more work has a trade-off. Here's an honest comparison of the alternatives and what ContentWorks does differently.
Rent leads, compete on price
You pay per lead and compete in a crowded box… often against worse tradespeople. Stop paying, stop getting leads. You own nothing at the end.
Build things that stay yours
Your Google profile, reviews, website pages and customer list are yours to keep. Rented attention resets; things you own are still there if you leave.
Optimise a website, tick a box
Most agencies handle the website and stop there. No review building, no local content, no backup for the calls you miss. One piece of the several your customers check.
One team runs all of it
Your Google profile, reviews, website and socials, plus LeadFlow™ for the calls you can't get to, and past customers who keep coming back.
Piecemeal, and you manage it
An SEO bloke, a social media freelancer and someone to set up your Google profile each do one piece, and you end up managing all three. The gaps between them are where jobs go to someone else.
Joined up, so the pieces help each other
A Google post helps you get found. LeadFlow™ texts back the caller you couldn't get to. A review helps win the next job, and a LeadFlow™ check-in gives past customers a reason to come back.
Serve everyone, shallow on trades
A broad client list means no deep knowledge of how trades buy, search and win work. You get a generalist approach dressed up in jargon.
Trades-only, built deeper
Every skill, AI Employee and process is built for the trades specifically. No adapting generic templates… this is the thing.
Four parts. One team. You get on with the job.
We work on all of it, in this order, behind our OMNIlocal™ framework, which simply means being everywhere your customer looks. See exactly how it works →
See where you stand… in four minutes flat.
The free Scorecard shows you where you're losing work and what to fix first. No call, no catch… just a clear picture of where you are today.
Four minutes, and you’ll know exactly where you stand… no call, no catch.