The team that runs your marketing
We're the marketing department your trades business never had. A team of people, with a crew of AI Employees doing the heavy lifting.
Rather talk? Get a call back from Dan · Mon to Fri, 10 to 3
Who you deal with, day to day
Dan Jaques
Dan founded ContentWorks and owns every client relationship. He grew up in the trades: his granddad was a carpenter, and Dan started in his workshop at 10.
Rather talk? Get a call back from Dan.
Frankie and her team
Frankie and her team run your day-to-day. That means your content, your weekly photo requests and your weekly note on quotes still waiting.
They check the AI Employees' work and make the decisions about what goes out.
Seven AI Employees, one job each
Behind the people, the AI Employees do the heavy lifting. Each one has a single job and a page of its own.
TrustBuilder™
Looks after your reviews
Answers your reviews in your voice, and turns the good ones into posts.
Meet TrustBuilder™ →
ServicePagePRO™
Writes the pages for your jobs and your towns
Writes a page on your website for each job you do and each town you cover.
Meet ServicePagePRO™ →
BlogPro Local™
Writes your local blog posts
Writes local blog posts that answer the questions your customers ask.
Meet BlogPro Local™ →
Top Dog™
Keeps your Google profile and socials posting
Writes your Google profile posts and your Facebook and Instagram posts.
Meet Top Dog™ →
Local Lens™
Turns your job photos into posts
Turns your own job photos into before-and-after posts and branded cards.
Meet Local Lens™ →
EventSpark™
Plans your seasonal campaigns
Picks the right seasonal moment each month and plans the campaign around it.
Meet EventSpark™ →
AnswerGuard™
Checks what ChatGPT says about you
Checks what ChatGPT and the other AI assistants are likely to say about you.
Meet AnswerGuard™ →Your backup for missed calls and quotes is LeadFlow™, which texts back the calls you miss and follows up your quotes, set up and run by us.
How people check the work
The AI does the heavy lifting. People make the decisions.
The AI Employees draft
Each one writes or plans the work in its own area, using real details from you and from your patch.
Frankie's team checks
Frankie and her team read the work and decide what goes out. The AI never replaces a person's judgement.
You see what matters
The texts your customers will get are yours to approve, and a reply to a review that raises a problem waits for your sign-off.
Don't guess where you're losing jobs. Find out in 4 minutes.
Take the free Scorecard and see your score, and the first thing worth fixing.
Rather talk? Get a call back from Dan · Mon to Fri, 10 to 3