What you get when we run your marketing.
We get you found wherever your customers look, set up a backup for the calls you miss, and keep your past customers coming back. One team runs it for you, so you can get on with the job. Here's the full breakdown of what you get.
Not every level gets everything. Bronze is content, Silver adds proof and follow-up with your past customers, Gold adds pages written to be quoted when someone asks Google or AI, and Platinum adds landing pages and the link and PR work. Every plan starts with a one-off set-up, and Bronze can start content-only if yours is already in place. The exact split is on the pricing page.
Free · about 4 minutes · no card, no call.
Get found wherever your customers look
Long gone are the days of just ranking your website and hiring an SEO.
What it gives you. People find a tradesperson on Google Maps, in a local Facebook group, on Nextdoor, in a directory and now by asking ChatGPT. We work on all of those places (Facebook groups and Nextdoor on Silver and above), keep your details the same everywhere and keep posting so you stay visible, and we check what ChatGPT says about you.
What you receive and keep
- Your Google Business Profile built, tuned and health-checked every month.
- Google profile posts every week: offers, job highlights, seasonal tips and service reminders.
- The same name, address and phone number on every listing, plus Apple Maps, Bing, Facebook and other local profiles.
- Up to 100 hand-finished directory listings.
- Service pages: a page on your website for each job you do, from boiler installs to bathroom refits, so Google can show you to people searching for that job.
- Area pages: a page for each town in your patch, so you can show up when someone searches "plumber in [their town]".
- The trust details on your website: your reviews, certificates and contact details where people can see them.
- A website quality check and fixes, or a new website where you need one (quoted separately).
- Local blog posts, plus question pages and cost guides on Gold.
- Regular posts on your Facebook and Instagram, plus short scripts you can film on your phone. Every blog gets turned into posts too, on Silver and above.
- LinkedIn posts where it suits your trade, as an optional extra outside every plan.
- Your business in local Facebook groups and on Nextdoor, on Silver and above.
- What AI says about you, on Silver and above: more people now ask ChatGPT, Gemini or Perplexity to recommend a local tradesperson. We check what they say about you, including old complaints or wrong details they still repeat, and give you a list of what to fix. On Gold and above, we then write the pages that fix it.
- Job photos turned into before-and-after posts for your Facebook, Instagram and Google profile, with the customer's review alongside where we have one, on Silver and above.
What a before-and-after post looks like
A Facebook post and an Instagram swipe-through, made from one pair of job photos.
Facebook post
Before and after … a tired family bathroom turned into a walk-in shower room in five days. The finish is on the right.
Instagram swipe-through
- Old bath and tiles out
- Walk-in shower in
- Done in five days
See every post one job makes →
Bronze covers your profile, listings, pages, blogs, Facebook posts and Google posts. Silver adds Instagram, before-and-after and job-highlight posts, repurposed blogs and the AI check. Gold adds answer pages and authority guides written to be quoted when someone asks Google or AI. The exact numbers are on the pricing page.
Missed a call? A text goes back to the caller while you're up the ladder
You can't get to the phone up a ladder or under a sink, and that's fine. Meet LeadFlow™, which texts back the calls you miss and follows up your quotes, set up and run by us.
How it works. It's a backup, so nothing gets missed. We set LeadFlow™ to send a follow-up text when a quote goes quiet. LeadFlow™ sends it, not us. And each week we tell you which quotes are still waiting, so you know who to follow up. LeadFlow™ is set up on every plan.
What you receive and keep
- LeadFlow™ set up for you, with a simple list of who's waiting on a quote, and training so you know how to use it.
- Call tracking, missed-call text-back, your own voicemail greeting, a 12-second ring time and one inbox for WhatsApp, texts, web chat and forms.
- A new-lead alert to your phone, and follow-up texts for quotes that go quiet.
- "Did these book?" on the enquiries that come in, so you can see which turned into jobs. It sits on your WorksBoard™, one page with your calls, enquiries, reviews, Google Maps positions and the work we've done for you.
- A weekly check that it all works: each week we ring your number as a test, let it ring out, and check the missed-call text went back and your alert came through. If anything has stopped working, we fix it as soon as we find it.
Keep your past customers, and they keep sending you work
You can't just do a job, price it up, go and do it, and forget about it.
What it gives you. Winning a customer costs you. Whether they came from Checkatrade, Bark, a paid lead or the marketing you pay for, you've spent money to get that first job. Keep them and they ring you again the next time something needs doing, and they tell their friends and neighbours "I know a good plumber".
How it works. On Silver and above, when a job is done, LeadFlow™ sends your customer a review request, worded so they give the detail that helps the next customer. We write replies to your reviews on your Google profile, and when a review raises something, we tell you so you can put it right. LeadFlow™ keeps you in front of past customers with check-in texts and a seasonal reminder, like booking the boiler service before winter, sent to the past customers you give us. We set them up and write them in your voice.
What you receive and keep
- Review requests after each job, with QR codes and a first-week push (Silver and above).
- Review replies and weekly review management (Silver and above).
- Check-ins with past customers, sent by LeadFlow™ (Silver and above).
- Seasonal and win-back emails and texts (Silver and above).
- A seasonal campaign plan through the year, twice a year on Silver and once a quarter on Gold.
Which level gets what is on the pricing page.
You do the jobs. We run the rest.
You won't be juggling five logins or chasing a freelancer. Each week we tell you which quotes are still waiting, like "you've got three waiting, give them a ring", and on Silver and above we ask you for job photos.
What you do. Answer the phone when you can, do the job and send us a photo. At the start there's a kickoff call and, on Silver and above, a recorded chat with us so everything we write sounds like you (Bronze gets a short brand brief), and you OK the texts your customers will get. After that we ask you each week, so you don't have to remember.
What you receive and keep
- Onboarding: access, a kickoff call and, on Silver and above, a recorded chat with us so everything sounds like you. Bronze gets a short brand brief.
- On Silver and above, a weekly request for your job photos, and we file the photos you send.
- A weekly note on which quotes are still waiting.
- A monthly report of your calls, enquiries and reviews (calls once your call tracking is set up).
- Google Maps positions tracked against your local competitors.
- A monthly pack with a copy of what we published, on every level.
What happens in your first 30 days.
The order we work in once you have signed and paid. Some steps wait on you or on Google, so read this as the sequence we follow, with the targets we aim for.
We set everything up before we email you
Within 24 hours of payment we get you into our own workspace first, so the first message you get has everything in it.
- A client folder in Google Drive and a campaign board, so every file and task has one home.
- LeadFlow™ account created, with a simple list of who's waiting on a quote.
- A search for what already exists. We look up your Google profile, Facebook, Instagram, website and analytics ourselves, instead of asking you to remember which ones you have.
- One onboarding email with seven things in it: questions about your business, access to the accounts you have, a secure place for logins (never passwords by email or WhatsApp), somewhere to upload job photos, your client folder, a link to book the kickoff call and the short data agreement that protects your customers' details.
Your part. About 20 minutes to work through that email. Anything you are unsure of, leave blank and we cover it on the call.
Kickoff call, then the groundwork
The kickoff call happens within five working days of payment. It is a screen share of 45 to 60 minutes, so be at a computer.
- We go through your answers, look at your Google listing live, point out two or three quick wins and agree what happens next. A follow-up email the same day sums up what we decided.
- You get the link to your WorksBoard™, a private page with its own address. You sign in with a code we email you, and it fills in month by month.
- We find every version of your business name, address and phone number online and lock the correct one, before anything else is built on it.
- No Google profile yet? We build it on your Google account, so you own it and we take manager access, never ownership. Google then verifies it, often with a short video of your van, tools and a job in progress, so we book that the day the profile is created. Nothing ranks on the map until verification clears, and that runs on Google’s timing.
Your part. Access to your accounts, your answers, your job photos, and the verification video if Google asks for one.
Your brand session
We book it for within a week of the kickoff call, so the work stays in your own voice.
- A form from you, about 30 minutes. Meanwhile we research your trade, your customers and how Google behaves for your trade in your area.
- On Silver and above, a recorded interview of 60 to 90 minutes with us, in your own words.
- On Silver, Gold and Platinum, a Brand Intelligence Pack: your best customers, the objections you hear every week and a bank of your own stories. You review it for about 15 minutes and approve it. Content-only Bronze gets a shorter brand brief instead.
Your part. The form, the interview and a quick review of what we write up.
Your Google profile and your listings
These run side by side, once your name, address and phone number are locked.
- We study the top rivals on the map, choose your categories and services, write your description and send you the text for your OK. Then we fill in the profile: services, hours, links and photos.
- We record where you show on the map today, search term by search term, as your starting point.
- Your other local profiles, such as Facebook, Bing, Yell and Checkatrade, are matched to the same details.
- The hand-built directory listings start in these weeks and carry on while your pages go live.
Your part. Approve the profile text, and send photos of real jobs.
Your website and your LeadFlow™ set-up
The website work and the LeadFlow™ set-up run alongside the profile.
- A website check, in which we crawl the site, fix technical problems, record page speed before and after, and map the pages it needs. Trust signals such as accreditations and insurance go on where they apply. A developer does the speed work.
- Every call, form and message lands in LeadFlow™, tagged with where it came from. We set it up over about a working week, run a test enquiry end to end, and publish the tracking number only after a real test call has gone through. Missed-call text-back is the last thing we switch on: we set up the text, and it goes live once you've OK'd the wording.
- A short walkthrough call. You do not have to operate LeadFlow™ yourself, because we monitor it.
- Google Analytics and Search Console connected, set up from your website login if you do not have them, with a day-one baseline recorded so later reports show movement.
Your part. Website access, and a short call at the end of the LeadFlow™ set-up.
It keeps going, and you can see it
After the first month the monthly work builds on that foundation.
- Your WorksBoard™ updates, with the log of our work every Monday and the numbers monthly.
- A plain-English monthly report of your calls, enquiries, reviews and where you rank locally (calls once your call tracking is set up).
- On every level, a monthly delivery pack: a copy of everything we published for you that month.
- The monthly content for your level, as set out on the pricing page.
This is the order of the work, not a promise of results by a date. Your access, your photos and Google’s own checks move the timing. It is the one-off set-up every plan starts with, and Bronze can start content-only if yours is already in place.
Same team, all published for you.
Every level is written and published for you… we put it live on your site, your Google profile and your social accounts. What changes as you climb is how much we run at once, not who does the work. Platinum keeps everything in Gold and adds the parts that eat a working week.
| What you get | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| Every level | ||||
| We write it and put it live… site, Google profile and social | ||||
| You sign off the monthly plan, then we write and publish to it | ||||
| Platinum only… on top of Gold | ||||
| Landing pages and your main service pages built and looked after, on platforms you own | – | – | – | |
| The decision on which service-in-which-town page comes next, from your own ranking and enquiry data | – | – | – | |
| Link and PR work as the opportunities come up, never a fixed monthly quota | – | – | – | |
Every level starts on the same one-off set-up, unless yours is already in place… a brand-new website is a separate job and we quote it separately. The ownership is identical too: everything built lives on your domain, your profiles and your customer list, and you own every account outright… we work through manager access you grant and can revoke in one click, so leaving means leaving with everything we built. And you are never in the dark: you sign off the month's plan, every piece is written in your own voice (from the recorded chat with us on Silver and above, or the brand brief on Bronze), and a human checks it before it goes anywhere near your customers.
Everything we build, you own outright.
Lead sites charge you for access to customers who were searching for you anyway… then keep the relationship when you stop paying. What we build sits on your domain and in your accounts, so it stays with you.
Your website pages
Every page we build lives on your domain. Whatever it earns in Google stays with your site… not ours, and not a directory you pay monthly to appear in.
Your reviews
Every review is on your Google Business Profile… attached to your business name, readable by anyone searching for you. No platform holds them hostage.
Your content
Every blog post and service page is published to your domain. It stays there whether you're working with us or not.
Your customer list
Enquiries that come in through LeadFlow™ are yours… your data, your contacts, exportable at any time.
Your LeadFlow™ account
Set up for your business. The conversations and enquiry history in it belong to you, and you can keep it running after you leave.
Your name in your area
The reviews, Google profile and listings we build are attached to your business, in your area. Nobody can take them back.
Checkatrade, Bark and MyBuilder rent you the lead and keep your profile. What we build puts you in front of customers who find you direct.
A team of people and a crew of AI Employees.
Dan Jaques founded ContentWorks and owns every client relationship. Frankie and her team run your day-to-day: your content, your weekly photo requests and your weekly note on quotes still waiting. Behind them, the AI Employees do the heavy lifting, each with one job. Meet the team
AI-powered, human-led: the AI does the heavy lifting, and people make the decisions. Your missed calls and quote follow-ups run through LeadFlow™, set up and run by us.
Assets you own. Work you can see.
The pages, reviews and listings are yours to keep. Here's what a good week can look like on your phone… not a report you decode.
- A missed call gets a text back from LeadFlow™.
- Reviews come in because LeadFlow™ asks after each job (Silver and above).
- Enquiries arrive from the places your customers look.
See where you stand in four minutes.
Get your free Scorecard… in about four minutes you'll see where you're losing work and what to fix first.
Free · about 4 minutes · no card, no call.
Or ask what it costs first… we come back with a real figure for your patch.