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Dan Jaques

Dan Jaques founded ContentWorks in Bournemouth. We're the marketing department your trades business never had. We run all your marketing, so you can get on with the job. Dan didn't come to trades from marketing… he came to marketing from trades. His granddad was a carpenter, his uncles fitted kitchens and plumbed bathrooms, and he was on the tools himself at 16: carpentry, roof trusses, building sites, and furniture built on the side and sold at weekend markets. The marketing came later, and not in a straight line: market stalls, five clothing shops, early e-commerce, then SEO worked out by doing it and breaking it. He has run local marketing since 2014, originally as Dan Jaques Online Marketing, and ContentWorks followed in 2023. Long gone are the days of just hiring an SEO. We run your marketing, from the first search to the next job. AI-powered, human-led.
Illustration of a worried tradesperson checking a price on his phone, with the ContentWorks mascot Sonny standing beside him, against a dark teal brand-gradient background

How Much Does Checkatrade Cost? The Published Prices, and What They Leave Out

October 1, 2026 by Dan Jaques

The Real Cost of Checkatrade, Beyond the Headline Price Short answer: Checkatrade’s own pricing page lists three plans for trades. …

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UK tradesperson checking phone on doorstep showing Google reviews before a job

5 Trust Signals UK Tradespeople Need Before First Contact

September 18, 2026June 12, 2025 by Dan Jaques

UK tradespeople win or lose the job before they ever pick up the phone. Your Google reviews, photos, and online …

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UK locksmith fitting a cylinder lock on a white uPVC front door on a residential street

3 Social Posts That Win Locksmith Enquiries

September 18, 2026May 19, 2025 by Dan Jaques

The social posts that actually win locksmith enquiries share one thing: they speak directly to a security worry the reader …

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UK locksmith in branded workwear fitting a new lock on a residential front door in natural daylight

7 Locksmith Social Post Ideas That Build Trust (Not Risk)

September 18, 2026May 19, 2025 by Dan Jaques

Locksmiths can build a consistent flow of local enquiries through social media without ever posting a key, a lock mechanism, …

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UK locksmith fitting a cylinder lock at a residential front door in natural daylight

AI Brand Tone for Locksmiths: Sound Like You, Not a Robot

September 18, 2026May 19, 2025 by Dan Jaques

AI can write locksmith content that sounds exactly like you… so every Google Business post, FAQ and job description carries …

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Qualified locksmith fitting a cylinder lock on a residential front door in a UK suburb

AI Service Pages for Locksmiths: Build Local Search Visibility

September 18, 2026May 19, 2025 by Dan Jaques

AI-powered, human-led service page creation helps locksmiths build the local search visibility that wins emergency calls… by giving Google the …

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Self-employed locksmith fitting a high-security euro cylinder on a UK terraced house front door

AI Tools for Locksmith Marketing: 5 Ways That Work

September 18, 2026May 19, 2025 by Dan Jaques

AI tools help locksmiths stay visible and win more enquiries by handling the marketing work that piles up between emergency …

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Locksmith in branded polo shirt working on a residential door lock in the UK

5 Locksmith Blog Content Strategies That Rank

September 18, 2026May 19, 2025 by Dan Jaques

Locksmith blog content ranks when it answers what a homeowner actually types into Google at 7pm on a Sunday… not …

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what your locksmith site needs to convert

What Your Locksmith Website Needs to Say to Build Instant Trust

September 18, 2026May 19, 2025 by Dan Jaques

Let’s cut the fluff: When someone’s locked out of their home at 11 PM, they’re not browsing your website for …

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UK locksmith in branded polo shirt working on a front door lock in natural daylight

5 Local SEO Fixes Every Locksmith Needs in 2026

September 18, 2026May 19, 2025 by Dan Jaques

Five local SEO fixes can move an independent locksmith from invisible to Map Pack in a matter of weeks… without …

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