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Dan Jaques

Dan Jaques founded ContentWorks in Bournemouth. We're the marketing department your trades business never had. We run all your marketing, so you can get on with the job. Dan didn't come to trades from marketing… he came to marketing from trades. His granddad was a carpenter, his uncles fitted kitchens and plumbed bathrooms, and he was on the tools himself at 16: carpentry, roof trusses, building sites, and furniture built on the side and sold at weekend markets. The marketing came later, and not in a straight line: market stalls, five clothing shops, early e-commerce, then SEO worked out by doing it and breaking it. He has run local marketing since 2014, originally as Dan Jaques Online Marketing, and ContentWorks followed in 2023. Long gone are the days of just hiring an SEO. We run your marketing, from the first search to the next job. AI-powered, human-led.
Locksmith in branded polo shirt working on a residential door lock in the UK

5 Locksmith Blog Content Strategies That Rank

September 18, 2026May 19, 2025 by Dan Jaques

Locksmith blog content ranks when it answers what a homeowner actually types into Google at 7pm on a Sunday… not …

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what your locksmith site needs to convert

What Your Locksmith Website Needs to Say to Build Instant Trust

September 18, 2026May 19, 2025 by Dan Jaques

Let’s cut the fluff: When someone’s locked out of their home at 11 PM, they’re not browsing your website for …

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UK locksmith in branded polo shirt working on a front door lock in natural daylight

5 Local SEO Fixes Every Locksmith Needs in 2026

September 18, 2026May 19, 2025 by Dan Jaques

Five local SEO fixes can move an independent locksmith from invisible to Map Pack in a matter of weeks… without …

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Garage door specialist inspecting a spring mechanism on a white sectional door at a UK residential property

7 Reasons Referral-Only Garage Door Businesses Lose Local Calls

September 18, 2026May 19, 2025 by Dan Jaques

Garage door specialists who rely on referrals alone miss a constant stream of homeowners searching for help right now. Local …

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Garage door installer photographing a completed sectional door installation on a UK residential driveway

5 Social Posts Garage Door Companies Use to Win Local Calls

September 18, 2026May 15, 2025 by Dan Jaques

Garage door companies that post the right content on Facebook and Instagram turn scrollers into callers. Before-and-after jobs, review graphics …

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Garage door engineer photographing a newly installed sectional door on a UK suburban home

Garage Door Social Content: 5 Post Types That Win Local Work

September 18, 2026May 15, 2025 by Dan Jaques

Garage door installers and repair engineers win local work through social media by posting what they already do every day… …

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Garage door engineer checking enquiries on his phone outside a residential property in the UK

AI Lead Generation for Garage Door Businesses

September 18, 2026May 15, 2025 by Dan Jaques

AI-powered lead generation helps garage door businesses get more calls by making them consistently visible where local homeowners search… on …

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Garage door specialist adjusting torsion spring on a sectional door at a UK residential property

5 AI Service Pages Every Garage Door Specialist Needs

September 18, 2026May 15, 2025 by Dan Jaques

AI-powered service pages help garage door specialists rank for high-intent searches… installations, spring repairs, emergency callouts… by generating trade-specific content …

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UK garage door installer completing a sectional door installation on a detached house in natural daylight

7 AI Tools for Garage Door Businesses: Win More Local Calls

September 18, 2026May 15, 2025 by Dan Jaques

AI tools help garage door businesses win more local enquiries by handling the marketing and follow-up that gets dropped whenever …

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Garage door specialist inspecting a newly installed sectional door on a UK residential driveway

Garage Door Website Checklist: 8 Things That Book Jobs

September 18, 2026May 15, 2025 by Dan Jaques

A garage door website earns calls when it makes three things clear in the first few seconds: what you do, …

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