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Dan Jaques

Dan Jaques founded ContentWorks in Bournemouth. We're the marketing department your trades business never had. We run all your marketing, so you can get on with the job. Dan didn't come to trades from marketing… he came to marketing from trades. His granddad was a carpenter, his uncles fitted kitchens and plumbed bathrooms, and he was on the tools himself at 16: carpentry, roof trusses, building sites, and furniture built on the side and sold at weekend markets. The marketing came later, and not in a straight line: market stalls, five clothing shops, early e-commerce, then SEO worked out by doing it and breaking it. He has run local marketing since 2014, originally as Dan Jaques Online Marketing, and ContentWorks followed in 2023. Long gone are the days of just hiring an SEO. We run your marketing, from the first search to the next job. AI-powered, human-led.
Garage door specialist adjusting a sectional garage door on a UK residential driveway

5 Local SEO Fixes for Garage Door Specialists

September 18, 2026May 15, 2025 by Dan Jaques

Garage door specialists rank higher in local search by fixing a handful of well-known weak points: an incomplete Google Business …

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Appliance repair technician working on a washing machine in a UK home utility room

3 Social Posts That Book Appliance Repair Jobs

September 18, 2026May 15, 2025 by Dan Jaques

Three post types book the most repair jobs from social media for appliance repair companies: before-and-after job photos, money-saving diagnostic …

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Appliance repair engineer kneeling beside an open washing machine in a UK kitchen, tools laid out, natural daylight

8 Social Posts Appliance Repair Businesses Should Be Using

September 18, 2026May 15, 2025 by Dan Jaques

Appliance repair businesses that post consistently on social media stay top of mind when someone’s washing machine packs in at …

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UK appliance repair engineer working on a washing machine in a domestic kitchen

7 AI Marketing Wins for Appliance Repair Engineers

September 18, 2026May 14, 2025 by Dan Jaques

AI marketing helps appliance repair engineers book more jobs and spend less time chasing enquiries… by handling the repetitive follow-up …

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Appliance repair engineer diagnosing a washing machine fault in a UK domestic kitchen

5 AI Service Pages Every Appliance Repair Business Needs

September 18, 2026May 14, 2025 by Dan Jaques

AI-powered service pages help appliance repair businesses get found for the exact fault, brand, and area a customer is searching… …

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UK appliance repair engineer servicing a washing machine in a domestic kitchen

AI Tools for Appliance Repair: Save Time, Win More Jobs

September 18, 2026May 14, 2025 by Dan Jaques

AI marketing tools help appliance repair businesses handle their online presence in far less time… generating Google Business Profile posts, …

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Appliance repair engineer photographing a washing machine repair job in a UK kitchen

7 Ways Repair Photos Build Local SEO for Appliance Engineers

September 18, 2026May 14, 2025 by Dan Jaques

Repair photos turn into genuine local SEO fuel when you name the file, write the alt text, and upload the …

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Appliance repair engineer inspecting a washing machine in a UK home kitchen

Appliance Repair Blog Strategy: 5 Steps That Get Calls

September 18, 2026May 14, 2025 by Dan Jaques

A blog that earns calls for an appliance repair business needs structure, not just content. Post-by-post, that means matching each …

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Appliance repair engineer inspecting the inside of a fridge freezer in a UK domestic kitchen

Rank for Fridge Repair Near Me: 3 Steps That Work

September 18, 2026May 14, 2025 by Dan Jaques

To rank for “fridge repair near me”, an appliance repair business needs a complete Google Business Profile, a dedicated fridge …

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Appliance repair engineer inspecting a washing machine drum in a UK kitchen

5 Local SEO Fixes for Appliance Repair Companies

September 18, 2026May 14, 2025 by Dan Jaques

Five local SEO fixes separate the appliance repair engineers who stay busy from those waiting for the phone to ring. …

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