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Dan Jaques

Dan Jaques founded ContentWorks in Bournemouth. We're the marketing department your trades business never had. We run all your marketing, so you can get on with the job. Dan didn't come to trades from marketing… he came to marketing from trades. His granddad was a carpenter, his uncles fitted kitchens and plumbed bathrooms, and he was on the tools himself at 16: carpentry, roof trusses, building sites, and furniture built on the side and sold at weekend markets. The marketing came later, and not in a straight line: market stalls, five clothing shops, early e-commerce, then SEO worked out by doing it and breaking it. He has run local marketing since 2014, originally as Dan Jaques Online Marketing, and ContentWorks followed in 2023. Long gone are the days of just hiring an SEO. We run your marketing, from the first search to the next job. AI-powered, human-led.
UK electrician checking phone next to a newly installed consumer unit in a domestic hallway

AI Follow-Up for Electricians: More Reviews, More Repeat Work

September 18, 2026May 6, 2025 by Dan Jaques

AI-powered follow-up tools help electricians win more reviews and repeat work by sending timely, personalised messages after every job… without …

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UK electrician testing an open consumer unit with a multimeter in a domestic hallway

3 AI Tools for Electricians: Save Hours on Admin

September 18, 2026May 6, 2025 by Dan Jaques

It’s not the wiring that eats your evening… it’s the hour at the kitchen table afterwards. Three AI tools that …

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UK electrician crouching beside an open consumer unit in a domestic hallway, tools laid out on a dust sheet

Can AI Replace an Electrician Marketing Agency?

September 18, 2026May 6, 2025 by Dan Jaques

No… AI alone cannot replace a marketing agency for electricians. The tools handle the repetitive work… content drafts, review requests, …

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UK electrician working on a consumer unit in a residential property

AI Local Marketing for Electricians: Get Found in 2026

September 18, 2026May 6, 2025 by Dan Jaques

AI-powered local marketing for electricians means using AI to handle the repetitive, time-eating parts of getting found locally… your Google …

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UK electrician working on a consumer unit in a domestic hallway

5 Things AI Electrician Service Pages Need to Convert

September 18, 2026May 6, 2025 by Dan Jaques

AI-powered service pages help electricians convert more local searches into phone calls by pairing real trade knowledge with content structured …

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UK electrician inspecting a consumer unit by torchlight during an emergency call-out

Rank for “Emergency Electrician Near Me” Without Ads

November 5, 2026May 6, 2025 by Dan Jaques

An electrician who ranks in the Google Map Pack for “emergency electrician near me” gets the call before anyone else …

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UK electrician fitting a new consumer unit in a hallway

7 Things Your Electrician Website Must Say to Get Calls

September 18, 2026May 6, 2025 by Dan Jaques

Your electrician website needs to show homeowners three things within ten seconds: you’re qualified, you work in their area, and …

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UK plumber writing up a job quote beside his white van on a residential street

7 Habits of High-Earning Plumbers (That Go Beyond the Job)

September 18, 2026May 6, 2025 by Dan Jaques

The best plumber on the tools isn’t always the one earning the most. The plumbers pulling ahead are running a …

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UK plumber reviewing job notes beside a newly installed combi boiler in a domestic kitchen

Growth Mindset for Plumbers: 4 Habits Worth Building

September 18, 2026May 6, 2025 by Dan Jaques

Busy every January, quiet by March, and no idea why. Plumbers who treat the business itself as something that can …

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UK plumber reviewing job schedule beside a white works van on a residential street

When to Scale Your Plumbing Business: 5 Real Signals

September 18, 2026May 6, 2025 by Dan Jaques

You’re ready to scale your plumbing business when you have a consistent 2–3 week backlog, net profit margins above 15%, …

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