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Dan Jaques

Dan Jaques founded ContentWorks in Bournemouth. We're the marketing department your trades business never had. We run all your marketing, so you can get on with the job. Dan didn't come to trades from marketing… he came to marketing from trades. His granddad was a carpenter, his uncles fitted kitchens and plumbed bathrooms, and he was on the tools himself at 16: carpentry, roof trusses, building sites, and furniture built on the side and sold at weekend markets. The marketing came later, and not in a straight line: market stalls, five clothing shops, early e-commerce, then SEO worked out by doing it and breaking it. He has run local marketing since 2014, originally as Dan Jaques Online Marketing, and ContentWorks followed in 2023. Long gone are the days of just hiring an SEO. We run your marketing, from the first search to the next job. AI-powered, human-led.
UK landscaper reviewing a completed patio installation in a domestic back garden

5 Processes That Help Landscapers Scale Without Burnout

September 18, 2026May 7, 2025 by Dan Jaques

Landscapers who scale without burning out do it by building clear operational processes before they chase more work… so enquiries …

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UK landscaper reviewing before and after photos of a completed patio installation on his phone

Before & After Garden Posts That Convert: A Landscaper’s Guide

September 18, 2026May 7, 2025 by Dan Jaques

Before-and-after garden posts turn completed landscaping jobs into enquiry drivers … showing the transformation, the problem you solved, and the …

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UK landscaper photographing a completed garden transformation in natural daylight

3 Social Posts That Book Landscaping Jobs

September 18, 2026May 7, 2025 by Dan Jaques

The social posts that actually book landscaping jobs are before-and-after transformations, short seasonal tip videos, and genuine customer quote posts… …

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UK landscaper laying fresh turf in a residential back garden in natural daylight

AI Follow-Up for Landscapers: Get More Reviews

September 18, 2026May 7, 2025 by Dan Jaques

AI-powered follow-up handles the review requests, job confirmations and client nudges that landscapers never get round to sending… so your …

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UK landscape gardener checking freshly laid turf on a residential garden project

3 AI Tools Landscapers Use to Win More Local Work

September 18, 2026May 7, 2025 by Dan Jaques

AI tools help landscapers rank higher in local search, fill the enquiry pipeline and cut the admin that steals evenings… …

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UK landscaper reviewing a garden project plan in a residential back garden on a sunny day

5 AI Service Page Fixes That Win Landscaping Enquiries

September 18, 2026May 7, 2025 by Dan Jaques

AI-powered service pages help landscapers win more enquiries by matching what homeowners actually search for… the right structure, the right …

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UK landscape gardener laying a stone patio in a residential back garden

Content Pillars for Landscapers: 4 Clusters That Win Calls

September 18, 2026May 7, 2025 by Dan Jaques

Content pillars give landscapers a repeatable way to build Google authority around their core services… four to five topic clusters, …

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UK electrician checking a five-star Google review notification on his phone beside a newly installed consumer unit

How Electricians Should Share Reviews on Social Media

September 18, 2026May 7, 2025 by Dan Jaques

Sharing reviews on social media gives electricians a trust signal that lands before a customer even picks up the phone… …

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UK electrician checking his phone beside a van on a residential street

3 Social Posts That Book Electrical Jobs

September 18, 2026May 7, 2025 by Dan Jaques

Three social post types consistently book electrical jobs for UK sparks: before-and-after proof shots, safety-tip posts with a clear next …

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UK electrician photographing a finished consumer unit on his phone to post on social media

What Should Electricians Post on Social? 7 Ideas

September 18, 2026May 7, 2025 by Dan Jaques

Electricians should post real job photos (before-and-after boards), short safety tips that end in “ring a sparky”, a look at …

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