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Dan Jaques

Dan Jaques founded ContentWorks in Bournemouth. We're the marketing department your trades business never had. We run all your marketing, so you can get on with the job. Dan didn't come to trades from marketing… he came to marketing from trades. His granddad was a carpenter, his uncles fitted kitchens and plumbed bathrooms, and he was on the tools himself at 16: carpentry, roof trusses, building sites, and furniture built on the side and sold at weekend markets. The marketing came later, and not in a straight line: market stalls, five clothing shops, early e-commerce, then SEO worked out by doing it and breaking it. He has run local marketing since 2014, originally as Dan Jaques Online Marketing, and ContentWorks followed in 2023. Long gone are the days of just hiring an SEO. We run your marketing, from the first search to the next job. AI-powered, human-led.
UK heating engineer servicing a gas boiler in a domestic kitchen

AI Tools for Heating Engineers: Save Hours on Admin

September 18, 2026May 8, 2025 by Dan Jaques

Boiler season leaves no evening spare for writing posts. The AI tools that keep a heating engineer visible online while …

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Two roofers working on a pitched residential roof in the UK, one laying tiles and one on scaffolding below in natural daylight

5 Signs It’s Time to Expand Your Roofing Crew

September 18, 2026May 8, 2025 by Dan Jaques

Five clear signals tell you when it is time to expand your roofing crew … and before you commit it …

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UK roofer in dark polo shirt working on a tiled pitched roof on a clear winter morning

5 Ways Roofers Grow Through the Slow Season

September 18, 2026May 8, 2025 by Dan Jaques

Roofing businesses that keep enquiries coming through winter do one thing differently: they treat the quiet months as build time, …

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UK roofer photographing completed slate roof repair on a pitched roofline for a project blog post

3 Roofer Post Types That Generate Calls

September 18, 2026May 8, 2025 by Dan Jaques

The roofer posts that win calls share one trait: they prove the work rather than describe it. Before-and-after project write-ups, …

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Roofer inspecting a pitched tiled roof on a British terraced house in natural daylight

Social Media Strategy for Roofers: What Actually Works

September 18, 2026May 8, 2025 by Dan Jaques

A social media strategy for roofers works when it focuses on two things: showing real work in a real local …

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UK roofer on a slate roof checking job details on a smartphone in morning daylight

7 AI Tools for Roofers: Save Time, Win More Jobs

September 18, 2026May 8, 2025 by Dan Jaques

Miss a Saturday-evening call and the next roofer on Google gets the job instead. Seven AI tools that catch the …

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rank emergency roof repair no ads

How to Rank for “Emergency Roof Repair Near Me” Without Paying Google

September 18, 2026May 8, 2025 by Dan Jaques

Imagine this: A storm hits your area. Within minutes, homeowners are frantically searching “emergency roof repair near me” on their …

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Roofer working on a clay tile pitched roof in the UK, checking ridge tiles in natural daylight

Roofer Local SEO: How to Win the Map Pack in 2026

September 18, 2026May 8, 2025 by Dan Jaques

Local SEO helps UK roofers rank in Google’s Map Pack and get found when homeowners search for emergency repairs, tile …

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UK landscape gardener reviewing job plan beside branded van on residential driveway

7 Habits of 6-Figure Landscape Gardeners UK

September 18, 2026May 7, 2025 by Dan Jaques

Six-figure landscape gardening businesses in the UK aren’t built on working longer hours… they’re built on knowing which jobs to …

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UK landscape business owner reviewing a project quote on a clipboard beside a newly laid stone patio

7 Growth Mindset Shifts for Landscape Business Owners

September 18, 2026May 7, 2025 by Dan Jaques

A growth mindset for landscape business owners means running the business deliberately… choosing which jobs to take, how to price …

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