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Dan Jaques

Dan Jaques founded ContentWorks in Bournemouth. We're the marketing department your trades business never had. We run all your marketing, so you can get on with the job. Dan didn't come to trades from marketing… he came to marketing from trades. His granddad was a carpenter, his uncles fitted kitchens and plumbed bathrooms, and he was on the tools himself at 16: carpentry, roof trusses, building sites, and furniture built on the side and sold at weekend markets. The marketing came later, and not in a straight line: market stalls, five clothing shops, early e-commerce, then SEO worked out by doing it and breaking it. He has run local marketing since 2014, originally as Dan Jaques Online Marketing, and ContentWorks followed in 2023. Long gone are the days of just hiring an SEO. We run your marketing, from the first search to the next job. AI-powered, human-led.
UK domestic cleaner in branded polo checking a social media scheduling app on her phone

AI vs Social Media VA for Cleaning Businesses: What Works

September 18, 2026May 9, 2025 by Dan Jaques

For most cleaning businesses, the honest answer is neither AI nor a VA alone… it’s knowing which jobs belong to …

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UK domestic cleaner carrying supplies through a bright hallway, marketing for cleaning businesses

AI-Powered Cleaning Marketing: What Actually Works in 2026

September 18, 2026May 9, 2025 by Dan Jaques

AI-powered cleaning marketing means using AI to handle the repetitive groundwork… local content, review prompts, scheduling, enquiry follow-ups… while a …

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UK cleaning business owner checking bookings on a phone in a freshly cleaned home

5 AI Tools for Cleaning Companies: Save Hours in 2026

September 18, 2026May 9, 2025 by Dan Jaques

AI tools save cleaning companies hours every week by handling the admin that eats evenings… booking confirmations, reminders, invoice chasing …

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UK cleaning professional photographing a freshly cleaned kitchen counter for their Google Business Profile

Before/After Photos: Your Cleaning Business SEO Secret

September 18, 2026May 9, 2025 by Dan Jaques

Before/after photos turn a cleaning job into a local SEO asset. When you name, caption and upload them correctly to …

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maid service local seo breakthrough

How to Rank for “Maid Service Near Me” Without Paying for Ads

September 18, 2026May 9, 2025 by Dan Jaques

Paid clicks for cleaning services do not come cheap. Yet most local cleaning businesses are stuck in an expensive cycle: …

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Heating engineer checking a combi boiler in a UK kitchen using a tablet

7 Ways Heating Engineers Grow Without Losing the Personal Touch

September 18, 2026May 8, 2025 by Dan Jaques

Heating engineers who grow their business without losing the personal touch do it by keeping the trust-building work firmly in …

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Gas Safe heating engineer servicing a combi boiler in a UK home, tools on mat, natural daylight

5 Heating Engineer Habits for a Stress-Free Busy Season

September 18, 2026May 8, 2025 by Dan Jaques

Heating engineers get busier when the temperature drops… and the engineers who handle that surge without burning out prepare in …

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Gas Safe heating engineer photographing a newly installed combi boiler in a UK kitchen

Social Media Post Formulas for Heating Engineers

September 18, 2026May 8, 2025 by Dan Jaques

Heating engineers who post consistently on social media… before-and-after jobs, seasonal tips, real reviews… fill their diary with enquiries instead …

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Gas Safe heating engineer servicing a combi boiler in a UK kitchen

AI Service Pages for Heating Engineers: The UK Guide (2026)

September 18, 2026May 8, 2025 by Dan Jaques

AI-powered service pages help heating engineers get found for every job they do… boiler installations, annual services, emergency callouts and …

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Gas Safe heating engineer fitting a new combi boiler in a UK kitchen

7 Ways AI Gets Heating Engineers More Leads

September 18, 2026May 8, 2025 by Dan Jaques

AI-powered marketing helps heating engineers fill their diary with boiler services, installations and annual service calls by handling the visibility, …

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