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Dan Jaques

Dan Jaques founded ContentWorks in Bournemouth. We're the marketing department your trades business never had. We run all your marketing, so you can get on with the job. Dan didn't come to trades from marketing… he came to marketing from trades. His granddad was a carpenter, his uncles fitted kitchens and plumbed bathrooms, and he was on the tools himself at 16: carpentry, roof trusses, building sites, and furniture built on the side and sold at weekend markets. The marketing came later, and not in a straight line: market stalls, five clothing shops, early e-commerce, then SEO worked out by doing it and breaking it. He has run local marketing since 2014, originally as Dan Jaques Online Marketing, and ContentWorks followed in 2023. Long gone are the days of just hiring an SEO. We run your marketing, from the first search to the next job. AI-powered, human-led.
Pest control technician inspecting skirting board in a UK kitchen during a rodent treatment

AI Review Automation for Pest Control: What Works in 2026

September 18, 2026May 9, 2025 by Dan Jaques

AI-powered review automation helps pest control operators collect more Google reviews without manual chasing… by sending a timed, personalised follow-up …

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Pest control technician inspecting the base of a UK terraced house wall during a site survey

AI Service Pages for Pest Control: 5-Step UK Guide

September 18, 2026May 9, 2025 by Dan Jaques

AI-powered tools help pest control operators write, structure and publish service pages that rank in local search… without hiring a …

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Pest control technician inspecting skirting board in a UK home during a treatment visit

Rank Pest Control Service Pages in Local Search

September 18, 2026May 9, 2025 by Dan Jaques

Pest control service pages rank in local search when they give Google a reason to trust you for a specific …

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Pest control technician inspecting skirting board in a UK residential kitchen

6 Reasons Pest Control Blogs Fail (and How to Fix Them)

September 18, 2026May 9, 2025 by Dan Jaques

Most pest control blogs fail because they publish generic advice that no local search engine… human or AI… can connect …

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UK pest control technician inspecting under kitchen units in a British home

6 Trust Signals Your Pest Control Website Must Have

September 18, 2026May 9, 2025 by Dan Jaques

A pest control website builds trust when it shows real credentials, clear pricing ranges, a named technician, and genuine local …

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UK domestic cleaner in branded polo arriving at a client's terraced house on a sunny morning

Referrals vs Strategy: Growing a Cleaning Business

September 18, 2026May 9, 2025 by Dan Jaques

Referrals are the best leads a cleaning business gets… but they arrive when the customer decides, not when you need …

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UK cleaner in branded polo photographing a freshly cleaned kitchen with her smartphone

Social Media Strategy for Cleaning Businesses: 7 Steps That Fill Your Calendar

September 18, 2026May 9, 2025 by Dan Jaques

A social media strategy for a cleaning business works when it shows the real work, builds consistent local trust, and …

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UK domestic cleaner cleaning a bright modern kitchen

What Should a Cleaning Company Post on Social Media?

September 18, 2026May 9, 2025 by Dan Jaques

Last reviewed June 2026… rewritten for UK cleaning businesses, with current Checkatrade and MyJobQuote price ranges and a post-by-post plan …

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ai 5 star review automation success

How AI-Powered Follow-Up Flows Get Cleaning Businesses More 5-Star Reviews

September 18, 2026May 9, 2025 by Dan Jaques

Ever wonder why some local cleaning businesses seem to have an endless stream of 5-star reviews while you’re struggling to …

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UK domestic cleaner in branded polo wiping a kitchen counter in a modern British home

AI Cleaning Service Pages: What to Add (UK 2026)

September 18, 2026May 9, 2025 by Dan Jaques

AI can draft a professional cleaning service page in minutes… but the page only wins bookings when it names your …

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