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Dan Jaques

Dan Jaques founded ContentWorks in Bournemouth. We're the marketing department your trades business never had. We run all your marketing, so you can get on with the job. Dan didn't come to trades from marketing… he came to marketing from trades. His granddad was a carpenter, his uncles fitted kitchens and plumbed bathrooms, and he was on the tools himself at 16: carpentry, roof trusses, building sites, and furniture built on the side and sold at weekend markets. The marketing came later, and not in a straight line: market stalls, five clothing shops, early e-commerce, then SEO worked out by doing it and breaking it. He has run local marketing since 2014, originally as Dan Jaques Online Marketing, and ContentWorks followed in 2023. Long gone are the days of just hiring an SEO. We run your marketing, from the first search to the next job. AI-powered, human-led.
Handyman photographing a completed shelf-fitting job in a UK living room, natural daylight

7 Social Posts Every Handyman Should Share Each Week

September 18, 2026May 12, 2025 by Dan Jaques

A handyman who posts 3–4 times a week on Facebook and Instagram… showing real jobs, local areas and genuine customer …

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UK handyman assembling flat-pack furniture in a bright living room, natural daylight

5 AI Service Pages Every Handyman Should Build

September 18, 2026May 12, 2025 by Dan Jaques

AI makes it practical for a handyman to write specific, location-ready service pages for every job they do… furniture assembly, …

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ai powered review surge handyman

How to Use AI to Follow Up With Clients and Request Reviews

September 18, 2026May 12, 2025 by Dan Jaques

Most homeowners check online reviews before hiring a handyman. But most service businesses struggle with the awkward dance of asking …

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UK handyman fitting a wooden shelf on a white wall in a bright living room

AI Content Strategy for Handyman Businesses (2026 Guide)

September 18, 2026May 12, 2025 by Dan Jaques

AI-powered content helps handyman businesses get found locally without spending every evening on marketing… the right approach keeps your name …

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UK handyman fitting shelves in a bright kitchen wearing a branded polo shirt

5 AI Tools for Handyman Businesses: Save Hours on Admin

September 18, 2026May 12, 2025 by Dan Jaques

Every evening disappears into quotes, calls and invoices before the day’s actual work even hits the books. Five AI tools …

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UK handyman fitting a shelf in a modern living room in natural daylight

Rank for Handyman Near Me: 4-Step Local SEO Guide

September 18, 2026May 12, 2025 by Dan Jaques

To rank for “handyman near me” without paid ads, you need a fully filled-out Google Business Profile, a growing stack …

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UK handyman fitting shelves in a bright living room, wearing a branded polo shirt

6 Local SEO Fixes for Handyman Businesses

September 18, 2026May 12, 2025 by Dan Jaques

Local SEO for a handyman business comes down to six things: a complete Google Business Profile, consistent contact details everywhere …

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UK pest control technician inspecting a bait station in a suburban garden

7 Social Posts That Book Pest Control Jobs

September 18, 2026May 9, 2025 by Dan Jaques

Pest control companies that post real job footage and local proof on social media get more enquiries than those that …

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Pest controller placing a rodent monitoring trap beside a kitchen baseboard in a UK home

AI vs. Freelance Marketer: Who Gets Pest Control Leads?

September 18, 2026May 9, 2025 by Dan Jaques

AI-powered marketing beats the average freelance marketer for pest control businesses because it works around the clock on the tasks …

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UK pest control technician inspecting skirting boards during a domestic treatment visit

5 AI Tools for Pest Control Operators (UK Guide 2026)

September 18, 2026May 9, 2025 by Dan Jaques

AI tools help pest control operators cut the admin that eats evenings… quote follow-ups, booking confirmations, review requests and invoice …

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