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Dan Jaques

Dan Jaques founded ContentWorks in Bournemouth. We're the marketing department your trades business never had. We run all your marketing, so you can get on with the job. Dan didn't come to trades from marketing… he came to marketing from trades. His granddad was a carpenter, his uncles fitted kitchens and plumbed bathrooms, and he was on the tools himself at 16: carpentry, roof trusses, building sites, and furniture built on the side and sold at weekend markets. The marketing came later, and not in a straight line: market stalls, five clothing shops, early e-commerce, then SEO worked out by doing it and breaking it. He has run local marketing since 2014, originally as Dan Jaques Online Marketing, and ContentWorks followed in 2023. Long gone are the days of just hiring an SEO. We run your marketing, from the first search to the next job. AI-powered, human-led.
UK plumber fitting a new combi boiler in a modern British kitchen

5 Plumbing Case Studies That Win Bigger Jobs (UK Guide)

September 18, 2026May 12, 2025 by Dan Jaques

Anyone can say they’re a good plumber. A case study proves it. Five job types that turn a finished job …

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UK plumber fitting a combi boiler in a British kitchen, natural daylight

4 Content Pillars Every UK Plumber Needs to Rank Locally

September 18, 2026May 12, 2025 by Dan Jaques

Two plumbers, same town, same prices, same van livery… one shows up on page one for “boiler installation” and “emergency …

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UK plumber checking his phone for enquiries outside a white work van on a residential street

7 Plumber SEO Mistakes Killing Your Local Enquiries

September 18, 2026May 12, 2025 by Dan Jaques

The most damaging SEO mistakes plumbers make come down to two things: an incomplete Google Business Profile, and a website …

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UK plumber making notes on a clipboard beside a radiator in a bright kitchen

5 Blogging Topics That Win Plumbers Local Enquiries

September 18, 2026May 12, 2025 by Dan Jaques

A blog post answering “how much does a plumber charge to fix a burst pipe” keeps earning enquiries long after …

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UK handyman fixing a door hinge in a bright modern hallway, wearing a branded polo shirt

7 Ways Handyman Businesses Scale Without Burning Out

September 18, 2026May 12, 2025 by Dan Jaques

A handyman business stops growing when the owner is the bottleneck. The way out is building a process around yourself… …

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Self-employed UK handyman loading a well-organised van with tools on a residential street

6 High-Earning Handyman Habits That Actually Work

September 18, 2026May 12, 2025 by Dan Jaques

High-earning handymen in the UK charge £30–£50 per hour, protect their diary, and batch jobs by area… not because they’re …

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UK handyman fitting a shelf in a bright living room, tools on the floor beside him

7 Things Every Handyman Service Page Must Include

September 18, 2026May 12, 2025 by Dan Jaques

A strong handyman service page does one job: turn a local search into a phone call. It needs the right …

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UK handyman reading a 5-star Google review on his phone while sitting in his work van

7 Ways to Share Handyman Reviews on Social Media

September 18, 2026May 12, 2025 by Dan Jaques

Sharing your handyman reviews on social media and your Google Business Profile is one of the most direct ways to …

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before after trust breakthrough handyman

Before & Afters That Build Local Trust and Book New Clients

September 18, 2026May 12, 2025 by Dan Jaques

Is your handyman business invisible online? Let’s fix that. Most local service businesses think SEO means “blog more” or “post …

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UK handyman in branded polo shirt photographing a completed gate repair job with his phone on a residential street

3 Social Posts That Book Handyman Jobs

September 18, 2026May 12, 2025 by Dan Jaques

The social posts that actually book handyman jobs share one thing: they show real work to real local homeowners, on …

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