Sharing reviews on social media gives electricians a trust signal that lands before a customer even picks up the phone… turning completed jobs into a visible proof trail that wins the next enquiry. Google reviews stay passive until someone searches; social posts put the same proof where people are already scrolling.
Last reviewed June 2026. Updated with current UK figures on consumer review behaviour and the social platforms where electrical trades win the most work.
Most electricians collect a handful of Google reviews and then leave them sitting there, unseen. That’s a waste. The job is done, the customer is happy, and you have something genuinely valuable… a real person saying your work was worth every penny. This post is about putting that proof to work rather than letting it gather dust.
Why reviews matter more than any ad you’ll ever run
The numbers are clear on this. 87% of consumers read reviews for local businesses before deciding who to contact (BrightLocal, 2024). And 48% say they wouldn’t consider a business with fewer than 4 stars. That’s not a marketing curiosity… it’s the bar you’re being judged against before you’ve said a word.
For electricians, trust carries extra weight. You’re asking a homeowner to let you into their house and work on the thing that, if done wrong, could hurt them. A five-star review from their neighbour two streets over is worth more than any brochure you could print.
The problem is that most Google reviews sit dormant. They’re there if someone searches for you directly… but they do nothing for the person who has never heard your name yet. Social media fixes that gap. It puts your proof in front of people before they need you, so when they do need an electrician, you’re already familiar.
Where UK tradespeople are actually winning work on social
According to research by Direct Line (2023), 47% of UK tradespeople who use social media get nearly half their jobs through those channels. Of the platforms driving that work, Facebook leads at 60% and Instagram follows at 39%. That’s where your potential customers are spending time, and it’s where a well-timed review post can reach people who have never searched for an electrician in their life.
| Platform | % of tradespeople saying it generates leads | Best content type for electricians |
|---|---|---|
| 60% | Review posts, before/after job photos, local area tags | |
| 39% | Visual job photos, short video walkthroughs, story highlights | |
| YouTube | 33% | How-it-works explainers, consumer unit replacement videos |
| TikTok | 31% | Quick-tip clips, fault-finding process, day-in-the-life |
Source: Direct Line, 2023. Figures are for UK tradespeople across all trades… electricians are well placed to outperform this given the trust-led nature of electrical work.
Three post formats that actually get calls
This is not about what looks pretty. It’s about what converts a scroll into an enquiry. These three formats are the ones that work.
1. Screenshot plus local detail
Take a screenshot of the Google review… crop it cleanly, drop your logo in a corner using Canva’s free tool, and post it with one line naming the job type and area. “Another 5-star review from a consumer unit replacement in Harrogate. Thanks for trusting us.” That’s it. Location-specific, job-specific, verifiable. Customers scrolling in the same town will pause.
2. Before and after with a quote
A photo of the old fuse board next to the new consumer unit, with one sentence from the review below it. You’re showing competence and proof at the same time. Ask the customer before you photograph anything, and if they’re happy to be tagged, that’s a bonus… their network will see it and your reach doubles with zero extra effort.
3. Short video walkthrough
Thirty seconds of a completed install, narrated casually. “Just finished a full rewire in Wakefield, three-bed semi… here’s what the finished board looks like.” Read the review in your own words at the end. This format does two things at once: it shows your work and it personalises your business. People hire people, not faceless vans. A quick phone video, posted while the customer is still on-site saying goodbye, catches the freshness that stock photos never can.
How to ask for a review without making it awkward
The window for a review is small. Ask too early and the job isn’t finished. Wait a fortnight and the goodwill has cooled. The sweet spot is within 24 hours of completion, when the customer is relieved, the house is tidy again, and you’ve just solved the problem they were stressed about.
A short WhatsApp or text message with a direct link does the job. Something like: “Thanks again for having us… if you have two minutes, it would mean a lot if you could leave us a Google review. Here’s the link: [your link].” Plain, genuine, no pressure. Most customers who were happy will do it. Most who weren’t happy were going to tell you directly anyway.
One practical tip: set your Google Business Profile review link as a saved shortcut on your phone. You can get it from the “Get more reviews” option inside your Profile Manager. Send it within the hour of leaving the job, while you’re still in the van.
Your Part P registration is a selling point… use it
Most customers do not know what Part P of the Building Regulations means. What they do understand is “I can certify this work myself so you don’t need to pay a separate building control fee.” That’s a concrete saving for them, and it’s a legitimate reason to choose you over an unregistered spark.
If you are registered with a Competent Person Scheme (NICEIC, NAPIT, ELECSA, or STROMA), that scheme membership is worth mentioning in your social bio and in your review posts. When a customer writes “he was NICEIC registered and sorted all the paperwork,” and you share that review, you’re explaining your credentials without sounding like you’re listing them.
Consistency beats volume… a simple monthly routine
You do not need to post every day. Even two or three review posts per month, consistently, builds a visible track record faster than a burst of activity followed by silence. Consistency matters because the customers who look you up after a word-of-mouth recommendation will almost always check your social pages as the next step. What they find there either confirms the recommendation or quietly plants doubt.
A practical monthly routine that takes under an hour:
- Pick your three best reviews from the last month.
- Screenshot each one, add your logo in Canva (free account, two minutes per image).
- Draft one caption per post… job type, area, one line of genuine thanks.
- Schedule them across the month using your platform’s built-in scheduling… no third-party tool needed.
- Reply to every comment within 24 hours. That interaction is visible to everyone who sees the post.
Vary what you showcase. A consumer unit replacement one week, a full rewire the next, a garden lighting circuit the week after. It paints a picture of range as well as quality.
The compounding effect: reviews feed your Google ranking too
Sharing reviews on social is the visible part of the work. But reviews also directly influence how you appear in Google’s local results. Review signals account for roughly 10% of Google’s local ranking factors (BrightLocal). In smaller suburban markets, electricians with 50 to 80 reviews and a well-maintained Google Business Profile regularly appear in the top three of the local map pack. In denser cities, the baseline moves to 100 to 200 reviews.
When you ask for reviews consistently and share them socially, you’re doing two things at once: building the proof trail that wins enquiries from social, and feeding the review velocity that improves your map pack position. The same five-minute ask delivers both.
What drives ranking is recent review velocity… one or two reviews a week consistently outperforms a burst of 50 then nothing. The habit of asking after every job is more valuable than any one-off campaign.
Frequently asked questions
Can I share a Google review on social media without permission?
Yes… Google reviews are public, so sharing the text or a screenshot on social is permitted. You do not need the customer’s permission to share a publicly posted review.
If you want to tag the customer or use their photo in the post, that does require a quick “are you happy to be tagged?” The simple rule: share the review freely, tag the person only with their consent. Most happy customers are pleased to be acknowledged… just ask before you post.
How often should electricians post reviews on social media?
Two to three review posts per month is enough to build a consistent visible track record without overloading your feed with self-promotion.
Mix review posts with job photos and the occasional practical tip so the page feels like a real business, not just a highlights reel. The customers who check your social before calling are usually looking for recent activity and evidence of range… a mix of content delivers both.
Which social platform works best for electricians in the UK?
Facebook is the primary platform for UK tradespeople generating leads… 60% cite it as their most effective channel (Direct Line, 2023). Instagram works well alongside it for visual job content.
Start with Facebook if you’re choosing one. Post job photos and review content to your business page, and consider a presence in your local Facebook community groups (following group rules). Instagram is worth adding once you have a posting rhythm because before/after job photos perform well there. TikTok and YouTube are worth building toward if you can commit to short video content.
What do I do if I get a negative review?
Respond professionally, offer to resolve the issue offline, and keep your reply brief. A calm, helpful response to a negative review is visible proof of how you handle problems.
Research shows 97% of review readers also read business responses. A bad review with no reply looks worse than one with a measured, professional answer. Keep it factual, avoid defensiveness, and always invite the customer to contact you directly to resolve it. Other potential customers are watching how you handle it.
Does sharing reviews on social actually get electricians more calls?
Yes, when done consistently… social proof shortens the decision from “which electrician?” to “I’ll call this one.” The proof is already there before they pick up the phone.
Nearly half (47%) of UK tradespeople who use social media get close to half their jobs through those channels. Review content tends to drive higher engagement than generic posts because it answers the question every potential customer has… “can I trust this person?” Pair a steady stream of review posts with an up-to-date Google Business Profile and you’re reinforcing the same message in two places at once.
How many Google reviews does an electrician need to rank in the local pack?
In suburban UK markets, 50 to 80 reviews with a 4.5+ average is often enough for a top-three map position. In cities, 100 to 200 is a more typical baseline.
Volume matters, but velocity matters more. A business collecting one or two genuine reviews per week consistently will outperform one that burst to 80 two years ago and stopped. Set up a simple post-job review request routine… a text with a direct link sent within 24 hours of completion… and the count builds itself.
Should I mention my NICEIC registration in social posts?
Yes. NICEIC registration under the Part P Competent Person Scheme means you self-certify notifiable work, saving customers a separate building control fee. That’s worth saying clearly.
Most homeowners don’t know what NICEIC stands for but they understand “fully registered, all the paperwork is covered.” When customers leave reviews that mention your registration or certification, sharing those posts lets your credentials speak through someone else’s words… which is always more convincing than you saying it yourself.
What’s the best way to create branded review graphics without a designer?
Canva’s free account is enough. Screenshot the Google review, drop it into a Canva template, add your logo and phone number, export as a square image. Two minutes per post.
Keep it simple: your brand colour as a border or background strip, your logo in one corner, the review text clearly readable. You don’t need animated graphics or elaborate layouts. Clean and branded consistently is what people remember… and it makes your posts look like they came from a real business rather than a phone screenshot.
If you want to understand exactly where your electrical business stands in local search… and where you’re losing enquiries to competitors who are more visible… take the free Visibility Scorecard. It takes four minutes and shows you precisely where the gaps are.
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Dan Jaques is the founder of ContentWorks… local visibility and authority for home-service trades. He helps plumbers, electricians, heating engineers, landscapers and cleaners get found first when nearby customers search… and win more of the calls, enquiries and reviews that follow.
The whole thing runs on one belief: AI-powered, human-led. AI takes on the heavy lifting… the content, the follow-up, the admin that eats your evenings… while a real person keeps the judgement, the quality and the sign-off. It is built on the OMNIlocal™ framework… Appear, Prove, Capture, Compound, Dominate… the five moves that turn a trade who is brilliant at the job into the first name locals recommend.
Dan came up the hard way… market stalls, five high-street shops, then e-commerce… so he builds marketing for people who run a real business, not a marketing department. The aim never changes: authority you own, not attention you rent.