Who We Help›Electricians›SEO for Electricians
SEO for electricians
The lights keep flickering. Whose name do they trust?
The fuse box has tripped again and there's a smell nobody likes. They pick up the phone and scroll for an electrician who looks properly qualified.
If they can't see that it's you, they ring whoever they can.
We get your electrical business found on the map, in your reviews and in ChatGPT, and we do the work for you.
18 questions, about 4 minutes. You see your score and what ChatGPT says about your business, on screen.
SEO for electricians, at a glance
- What it is
- Search engine optimisation is the work that puts your name in front of a homeowner who is searching for an electrician. Today that search happens in three places:
- Google, covering the map results, your reviews and your website.
- AI tools: ChatGPT, Claude, Perplexity and Google's AI answers.
- Social and video: Facebook, Instagram and your Google posts.
- Who it's for
- UK electrical contractors and sole traders: domestic, EV charging, rewires, consumer units and testing.
- Who does the work
- We do. Every plan is done for you: we write it and put it live.
- What it costs
- Bronze is £500 a month and rolls monthly with 30 days' notice. Every plan starts with a one-off Foundation Build at £1,500. See pricing.
- How to start
- The free Visibility Scorecard. Eighteen quick questions, then your score, your weakest area and what AI tools already say about your business.
Three worries send a homeowner to Google
Most electrical searches begin with a worry, and the worry decides who gets the call. Good SEO answers all three before they ring.
The safety scare
- What they type
- "Why is my fuse box tripping?", "are flickering lights a fire hazard", "burning smell from a socket".
- What decides it
- Someone local who answers, looks qualified and has recent reviews from people with the same fault.
- What we build
- A finished Google profile, tap-to-call that works one-handed, and plain-English answers to the scary questions on your own site.
The paperwork search
- What they type
- "Do I need an EICR?", "who can issue a Part P certificate", "can I sell a house with an old fuse box".
- What decides it
- A page that answers the question in their words, then shows you can do the job.
- What we build
- A page for each certificate job you want more of, written around the questions landlords and sellers ask.
The price check
- What they type
- "How much to add a socket", "cost to rewire a house", "is an EV charger worth it".
- What decides it
- A straight cost guide from an electrician nearby, with proof the job has been done before.
- What we build
- Cost and comparison guides for your patch, written up from your real jobs.
The same customer often asks all three in one evening. One plan covers each.
Why the good jobs go to someone else
The questions electricians type about their own marketing are the same few, again and again. These four come up most.
"Why isn't my business on Google Maps?"
A profile that was never verified, or never finished, stays out of the map results. So do duplicate listings with an old number on them.
"Is Checkatrade actually worth it?"
Checkatrade, TrustATrader and MyBuilder each rent you access to customers. Your profile stays with them when you stop paying. Your own pages and reviews stay with you.
"How do I promote my electrical business?"
Posting on Facebook on a Sunday night isn't a plan. Without one, the first hundred customers come from favours and luck.
"What should I spend on advertising?"
Paid leads and ad budgets get spent before anyone has fixed the profile, the reviews and the pages those visitors land on. That order wastes money.
Your wiring is fine. Your visibility is the part we fix.
How OMNIlocal™ fills an electrician's diary
Each step stands on the one before it. Open any step to see everything in it, and what it changes for you.
Want to know which step you're on? Check your visibility score free.
- 01 · Appear
On the screen when the fuse box trips
Your name comes up for "electrician near me", for the certificate jobs and for the EV and rewire searches, on the map, in Google and in AI answers.
See what we do in this step
Your Google profile and listings
- Your Google Business Profile built or rebuilt: categories, every service, every area you cover and real job photos
- No profile yet? We set one up in your name and see it through Google's verification
- A monthly health check on that profile once it is live
- Your name, address and phone number matched on every listing, so Google treats you as one business
- Hand-built listings on the directories that matter, including Apple Maps and Bing Places
- Your Facebook business page, Checkatrade, TrustATrader, MyBuilder and Yell profiles brought into line with your Google details
- Old and duplicate listings found, then claimed or removed
Your website
- A keyword map of what your customers type, from "consumer unit upgrade" to "EV charger installer"
- Service pages for the jobs you want, and service-in-your-town pages for the towns worth targeting
- A services hub and an areas hub, so customers and Google can see everything you cover
- A full site check, with the technical fixes it turns up
- Code behind each page that tells Google what you do and where
- Google Search Console connected, each new page sent to Google the day it goes live
- A questions hub answering what people ask Google about electrics, with fresh answers every month Gold+
- A new website, if yours is past saving, on your own domain Quoted separately
Knowing where you stand
- A check of every place you show up today: Google, Facebook, Instagram, your website and your analytics
- Your map ranking checked across a grid of your area and re-checked every month
- The electricians ranking above you, compared on reviews, categories, photos and pages
- A report on what Google and ChatGPT say about you today, with a plan to close the gaps Silver+
- 02 · Prove
Trusted before the first call
A homeowner letting someone into their consumer unit wants evidence. Reviews that name the job, real photos and your registration details give it.
See what we do in this step
Reviews
- A review request after every finished job, sent for you Silver+
- A first-week plan for asking your best recent customers, with the words to use Silver+
- Scripts for asking in person, by text and after a quote Silver+
- Review QR codes for the van and the invoice Silver+
- Every review answered for you, the glowing ones and the awkward ones, in your voice Silver+
- A monthly testimonial piece built from a real review Silver+
Proof from your jobs
- Before-and-afters made into proof posts, job highlights and gallery pieces Silver+
- A simple way to send us job photos from site, with a weekly nudge Silver+
- A shot list for each type of job, so the photos you take are the ones that win work Silver+
- Write-ups of real jobs: the fault, the fix and the area Gold+
You, on the page
- An About page with real names and faces, plus your scheme registration, insurance and warranties where people look
- A Contact page with your map, plus the terms and privacy pages a real business carries
- A recorded session with Dan, so your own stories and the way you talk end up in the content Silver+
- A Brand Intelligence Pack covering your best customers, the objections you hear and your voice Silver+
- 03 · Capture
Every enquiry answered, even from the roof space
Calls, forms and messages land in one inbox, and a call you miss gets a text back at once.
See what we do in this step
Every enquiry caught
- Missed-call text-back, so a caller you couldn't answer hears from you in seconds
- Tap-to-call and a short quote form on every page, built for a phone
- WhatsApp, texts and site chat in the same inbox as calls and forms
- An alert the moment an enquiry arrives
Every enquiry followed up
- A quote chaser for quotes that have gone quiet
- Follow-up messages for enquiries that stalled before booking Every plan
- Email and text sequences for past customers, such as a reminder when their next inspection is due Silver+
Your customer manager
- LeadFlow™ set up as your customer manager, with every enquiry in one place and the data yours
- Tracked phone numbers, so you can see which calls came from the map, the website or a post
- A short video and one-page guide showing you how to use it
- A test enquiry sent through every week, to confirm your forms and numbers still work
- 04 · Compound
Each month stacks on the last
New pages, posts and reviews land on top of work that is already live, so the pile of evidence keeps growing.
See what we do in this step
Every month
- A monthly plan built from a research map of your trade and your patch, which you sign off first
- Local blog posts answering real searches, from "why does my fuse box keep tripping?" to "what does an EV charger cost to fit?"
- Google posts every week, published to your profile
- Facebook posts, with Instagram from Silver
- Every blog turned into a week of social posts and two short video scripts Silver+
- A seasonal calendar, such as pre-winter safety checks and the spring rush for EV chargers Silver+
Getting quoted
- Short answer pages built to be quoted when someone asks ChatGPT how to pick an electrician Gold+
Authority work, as the chances come up Platinum
- A link check: what helps you, what hurts you, broken links fixed
- Partner pages with trades you already work alongside, such as plasterers and kitchen fitters
- Expert quotes and guest articles in local and trade press
- A press release when you have real news
- Awards worth entering, found and entered for you Services menu
- Local sponsorships, chambers and business groups worth joining, vetted for you (you pay any fees)
- 05 · Dominate
The name people pass on
The aim is to be the electrician locals recommend unprompted, so you can choose the jobs worth your day.
See what we do in this step
- Cost guides and comparison guides for late-stage buyers, such as rewire costs in your town, plus area guides for the places you cover Gold+
- "Checkatrade or an electrician direct?" guides that answer the platform question straight Gold+
- Analytics connected on day one, with your starting numbers recorded
- A plain-English monthly report of calls, enquiries, reviews and the searches your pages show up for
- A quarterly check on whether ChatGPT or Google's AI names you Silver+
- A monthly pack with a copy of everything we published Every plan
What's included depends on your level. See what each level includes.
Four places a homeowner checks you out
Few people ring the first name they see. They check the map, your reviews, an AI tool and your social pages first.
The map
Where the "electrician near me" call gets decided. Your categories and service areas set so you show for the streets you cover.
Why businesses go missing on the map →Your reviews
Reviews that name the job, such as a consumer unit swap or a socket circuit, and the town it was in.
How finished jobs become proof →AI tools
Ask ChatGPT for an electrician and you get a short list of names. We give it every reason to include yours.
Getting recommended by AI →Social and Google posts
In a 2020 survey by IronmongeryDirect (research by The Leadership Factor, 500 UK tradespeople), 81% of UK electricians said they aren't sure how to use social media effectively for their business. We write the posts and publish them.
The wider picture is on everything ContentWorks does for electricians, and how the work runs month to month. If you are weighing lead sites, read leads for electricians; if you are weighing paid ads, read advertising for electricians.
What electricians ask before they hand it over
Four honest questions, and where we stand.
Keep them while they pay for themselves. Meanwhile build something you own: pages, reviews and a Google profile in your own name that carry on after a membership ends.
A homeowner still needs someone qualified in the house. What changes is where they look for that person. AI tools now answer "who should I call", and the work we do decides whether they name you.
You don't need any. We write and publish. You send job photos when you can and approve the month's plan.
Bronze, Silver and Gold roll monthly. Give 30 days' notice and keep everything we built.
We report calls, enquiries and reviews. Never traffic graphs.
What electricians ask about getting found
Last reviewed October 2026.
How long does it take for an electrical business to show on Google Maps?
Listing comes first. Once Google verifies your Business Profile you can appear on the map. Reaching the top for the streets you want takes longer, and it builds with fresh reviews, a finished profile and a website that backs it up. We can't give you a date. We can show you the order the work goes in.
Why is my electrical business not showing on Google?
The usual causes are a profile that was never verified or finished, a website that doesn't say which jobs and towns you cover, few recent reviews, and phone numbers that differ between listings. The free Scorecard shows which apply to you. Our page on being invisible on Google Maps covers the map side.
Is Checkatrade worth it for an electrician?
It can be, especially early on. Treat it as rented access: the profile and reviews live on their platform. Pages and reviews on your own domain and Google profile stay yours, so most electricians who use a directory also build their own.
Do I need a separate page for each electrical job?
For the jobs you want more of, yes. A page on EV charger installation gives Google something clear to match to that search. One page listing fifteen services gives it much less. Start with the three or four jobs that pay best.
How do I get my first hundred customers?
Start where homeowners already look, with a finished Google profile, reviews from your last jobs and a page for each service. Then add steady content so the next searcher finds you too. Hundreds come from repeat steps, not one big push.
Does SEO for electricians cover ChatGPT and AI search?
Yes. AI tools lean on the same groundwork as Google: clear service pages, matching details everywhere and plenty of reviews. There's more on getting your trade recommended by AI.
What should an electrician spend on marketing?
Fix the foundations first, because paid leads and ads send people to the same profile and pages. Bronze is £500 a month, and every plan starts with a one-off Foundation Build at £1,500. The pricing page sets out each level. Take the free Scorecard first and you'll see where money does most good.
Can I do my own SEO?
You can do the basics. Finish your Google profile, ask every customer for a review and build a page for each job you want. It takes time every week, so be honest about whether it will stay on the list. The Scorecard shows where to begin either way.
When they search for an electrician, do they find you?
Take the free OMNIlocal™ Visibility Scorecard. In about four minutes you'll see your score across Google, the map, reviews and AI tools, plus the one gap costing you calls.
18 questions, about 4 minutes. You see your score and what ChatGPT says about your business, on screen.