Who We Help›Plumbers›SEO for Plumbers
SEO and marketing for plumbers
We run all your marketing, so you can get on with the plumbing.
Your Google profile, your reviews, your website, your socials, and a backup for the calls you can't get to while you're under a sink. Run by one team.
Rather talk? Get a call back from Dan · Mon to Fri, 10 to 3
18 questions, about 4 minutes. You see your score and what ChatGPT says about your business, on screen.
SEO for plumbers, in short
- What it is
- SEO (search engine optimisation) is the work that gets your business shown when someone looks for a plumber. We do that and the rest of your marketing, in four parts:
- Get found: Google, Google Maps, directories, local Facebook groups and Nextdoor (Silver and above), plus a check on what ChatGPT says about you.
- Missed calls: a backup that texts back the calls you can't get to and follows up your quotes.
- Past customers: review requests, check-ins and seasonal reminders, so they ring you again (Silver and above).
- We run it: a weekly note on quotes still waiting, a monthly report and, on Silver and above, a weekly request for job photos.
- Who it's for
- UK plumbing and heating businesses, from one van to a full team.
- Who does the work
- We do. Dan Jaques founded ContentWorks and owns every client relationship, Frankie and her team run your day-to-day, and a crew of AI Employees does the heavy lifting. AI-powered, human-led.
- What you do
- Answer the phone when you can, do the job and send us a photo.
- What it costs
- Bronze is £500/month, Silver £950/month, Gold £1,500/month, and Platinum is from £2,000/month (three-month minimum). Every plan starts with a one-off Foundation Build, £1,500 with any plan or £1,750 on its own. Bronze, Silver and Gold roll monthly with 30 days' notice. See pricing.
- Our promise
- Our 90-Day Confidence Guarantee means that if we haven't delivered what your plan sets out in your first 90 days, we keep working at no extra cost until we have.
- How to start
- The free Visibility Scorecard: 18 quick questions on Google, reviews, enquiries and social. At the end you see your score, your weakest area, and what ChatGPT, Gemini and Perplexity already say about your business.
Their pipe's just burst. Who do they ring?
Water's coming through the ceiling, so they grab their phone and ring the first plumber they find on Google Maps. If that's not you, you never knew the job existed. In a 2022 ElectricalDirect survey reported by Installer Online, 79% of UK plumbers said they don't know how to market their business effectively. Here's where the calls go.
Different details on every listing
An old number on Yell, another address on Facebook. Google can't be sure they're the same business, so it trusts you less.
One page trying to rank for fifty jobs
"Plumbing and heating services" on a single page gives Google little to match against a search for an outside tap or an unvented cylinder service. Each job you want needs a page of its own to land on.
Missing calls while you're on a job
You're under a sink when it rings. Plenty won't leave a voicemail. They ring the next plumber on Google Maps instead.
Customers you never hear from again
You fitted their boiler three years ago. When it's due a service, do they remember your name, or search for a plumber all over again?
Same plumber, same van. What changes is whether you're found, whether you catch the call, and whether last year's customers ring you again.
Long gone are the days of just hiring an SEO.
An SEO bloke, a social media freelancer and someone to set up your Google profile each do one piece, and you end up managing all three. Each piece on its own leaves gaps, and the gaps are where jobs go to someone else.
We do the pieces and join them up. A Google post helps you get found. Your missed calls go to LeadFlow™, which texts back the calls you miss and follows up your quotes, set up and run by us. A review helps win the next job, and a LeadFlow™ check-in gives past customers a reason to come back. One team runs it, tells you each week which quotes are still waiting and, on Silver and above, asks you for job photos.
Leak at 9pm or boiler next month: what each customer checks
Plumbing gets searched two ways, and good SEO for a plumber works on both at once. Here's what each customer needs to see before they pick up the phone.
The emergency search
- Who's searching
- A homeowner with a burst pipe, a blocked drain or no hot water.
- Where they look
- Google on their phone, and Google Maps before anything else.
- What decides it
- Being nearby, being open, solid stars and a call button that works one-handed.
- What we do
- A finished Google Business Profile with the right categories and service areas, a steady run of fresh reviews on Silver and above, and a call button that works on a phone. If you miss the call because you're up in a loft, LeadFlow™ texts the caller back.
The planned search
- Who's searching
- Someone pricing a new boiler, a bathroom refit or a full re-pipe.
- Where they look
- Your website, your reviews, local Facebook groups, and ChatGPT.
- What decides it
- Proof you've done this job before, nearby, and that you're qualified for it, with your Gas Safe details shown wherever the work involves gas.
- What we do
- A page for each job you want more of and a page for each town in your patch. On Silver and above, job photos turned into posts and reviews that name the job.
Most plumbing businesses need both, so the plan covers both.
What is local marketing for a plumber? Six places your customers check
Local marketing means being easy to find and easy to trust in the towns you work in. For a plumber it comes down to six places, and we work on all of them.
Google Maps and your profile
Where people look when the boiler goes. A finished profile with the right categories, every job and every area you cover.
Your reviews
Recent reviews that name the job and the town settle the comparison between plumbers who look alike on the map.
Your website, town by town
A page for each job you want more of and a page for each town in your patch, so a search for "plumber in Bournemouth" has something to land on.
Directories and listings
The same name, address and phone number everywhere, so Google treats you as one business and not three.
Facebook groups and Nextdoor
Where neighbours ask who to call. Your business is there, in your name, when they do (Silver and above).
Your past customers
Someone who has had a good job done is the person a neighbour asks. Check-ins and seasonal reminders keep you in front of them (Silver and above).
Four things we run for a plumber
We run the lot for you … your Google profile, your reviews, your website, your socials, and a backup for the calls you can't get to, so nothing gets missed.
Want to know where you stand first? Get your free Scorecard.
- Part one · Get found
Get found wherever your customers look
People find a plumber on Google Maps, in a local Facebook group, on Nextdoor, in a directory and now by asking ChatGPT. We work on all of those places (Facebook groups and Nextdoor on Silver and above), keep your details the same everywhere and keep posting so you stay visible, and we check what ChatGPT says about you.
See the 18 things behind it
- Your Google Business Profile built, tuned and health-checked every month, with the right categories and every area you cover
- At least four Google profile posts a month: offers, job highlights, seasonal tips and service reminders
- The same name, address and phone number on every listing, plus Apple Maps, Bing, Facebook and other local profiles
- Up to 100 hand-finished directory listings, plus the links that support them
- Service pages: a page on your website for each job you do, from boiler installs to bathroom refits, so Google can show you to people searching for that job
- Area pages: a page for each town in your patch, so you can show up when someone searches "plumber in Bournemouth"
- The trust details on your website: your reviews, your Gas Safe details and certificates, and your contact details, where people can see them
- A website quality check, and fixes to what's holding it back
- A new website, where you need one Quoted separately
- Local blog posts every month, answering what your customers search, like "why is my boiler losing pressure?"
- Question pages and cost guides, such as what a new boiler costs in your town Gold+
- Regular posts on your Facebook page
- Instagram posts too, short scripts you can film on your phone, and every blog turned into posts Silver+
- LinkedIn posts, where it suits you Optional extra
- Your business in local Facebook groups and on Nextdoor Silver+
- What AI says about you: more people now ask ChatGPT, Gemini or Perplexity to recommend a local tradesperson. We check what they say about you when we start and every quarter, including old complaints or wrong details they still repeat, and give you a list of what to fix Silver+
- Pages written to fix what AI tools get wrong about you Gold+
- Job photos turned into posts for your Facebook, Instagram and Google profile, with the customer's review alongside where we have one Silver+
More on getting found on Google Maps and getting recommended by AI.
- Part two · Missed calls
Missed a call? LeadFlow™ is your backup, so nothing gets missed
You can't get to the phone with your arm behind a bath panel or a boiler in bits, and that's fine. We set LeadFlow™ to text back the calls you miss, and to send a follow-up text when a quote goes quiet. LeadFlow™ sends it, not us. Each week we tell you which quotes are still waiting, so you know who to follow up.
See the 5 things behind it
- LeadFlow™ set up for you, with a simple list of who's waiting on a quote, and training so you know how to use it
- Call tracking, missed-call text-back, your own voicemail greeting, a 12-second ring time and one inbox for WhatsApp, texts, web chat and forms
- A new-lead alert to your phone, and follow-up texts for quotes that go quiet
- "Did these book?" on the enquiries that come in, so you can see which turned into jobs. It sits on your WorksBoard™, one page with your calls, enquiries, reviews, Google Maps positions and the work we've done for you
- A weekly check that it all works: each week we ring your number as a test, let it ring out, and check the missed-call text went back and your alert came through. If anything has stopped working, we fix it as soon as we find it
- Part three · Past customers
Keep your past customers, and they keep sending you work
Winning a customer costs you, whether they came from Checkatrade, Bark, a paid lead or the marketing you pay for. Keep them and they ring you again when the boiler needs a service or the bathroom needs redoing, and they tell their neighbours "I know a good plumber". You can't just do a job, price it up, go and do it, and forget about it.
On Silver and above, when a job is done, LeadFlow™ sends your customer a review request, worded so they give the detail that helps the next customer. We write replies to your reviews on your Google profile, and when a review raises something, we tell you so you can put it right. LeadFlow™ keeps you in front of past customers with check-in texts and a seasonal reminder, like booking the boiler service before winter, sent to the past customers you give us. We set them up and write them in your voice.
See the 5 things behind it
- Review requests after each job, with QR codes and a first-week push Silver+
- Review replies and weekly review management Silver+
- Check-ins with past customers, sent by LeadFlow™ Silver+
- Seasonal and win-back emails and texts Silver+
- A seasonal campaign plan through the year: boiler services before winter, frozen pipes in a cold snap, bathroom refits in spring Silver+
More on how finished jobs turn into reviews.
- Every week · We run it
And we run it for you
You won't be juggling five logins or chasing a freelancer. Each week we tell you which quotes are still waiting ("you've got three waiting, give them a ring"), and on Silver and above we ask you for job photos. Every month you get a short report on calls, enquiries and reviews (calls once your call tracking is set up), and a copy of what we published.
Dan Jaques founded ContentWorks and owns every client relationship. Frankie and her team run your day-to-day, and a crew of AI Employees does the heavy lifting: writing your posts, pages and review replies, while our people check the work and make the decisions.
See the 6 things behind it
- Onboarding: access, a kickoff call and, on Silver and above, a recorded chat with us so everything sounds like you. Bronze gets a short brand brief.
- A weekly request for your job photos, and we file the photos you send Silver+
- A weekly note on which quotes are still waiting
- A monthly report of your calls, enquiries and reviews (calls once your call tracking is set up)
- Google Maps positions tracked against the plumbers near you
- A monthly pack with a copy of what we published Every plan
Which level gets what is on the pricing page. For the wider picture, see everything ContentWorks does for plumbers or how it works. On the lead side: leads for plumbers and advertising for plumbers.
We speak plumber… so you never have to explain the job to us
Our framework was built around trades businesses. We know why the 9pm leak and the boiler quote need different pages.
Your plan delivered in 90 days
Our 90-Day Confidence Guarantee means that if we haven't delivered what your plan sets out in your first 90 days, we keep working at no extra cost until we have. We won't promise a Google ranking or a set number of calls by a date, because nobody honest can.
No tie-in, and you keep the lot
Bronze, Silver and Gold run month to month with no tie-in and no exit penalty. You give 30 days' notice, and you own everything we build.
Pointed at the jobs you want
Tell us you'd rather fit boilers than unblock drains and the work follows. We build pages for the jobs you want more of and leave the rest alone.
Measured in calls and enquiries
We report the calls and enquiries the work brings in and the reviews it earns, all on your WorksBoard™.
What plumbers ask before handing over their marketing
Four fair doubts, and where we stand.
Good, keep it. Someone handed your name by a neighbour may still look you up before they ring, and what they find decides whether they do. Word of mouth starts with your past customers, which is why part three keeps you in front of them.
It can earn its place, especially early on. Rent is fine when you know you're renting. Your Checkatrade profile sits on their site, under their rules. Your own pages and reviews stay, and keep bringing calls in. Is Checkatrade worth it for plumbers?
Then hold us to something. We report the calls, enquiries and reviews the work brings in, and every plan carries our 90-Day Confidence Guarantee.
You don't have to. Bronze, Silver and Gold roll monthly. Leave on 30 days' notice and keep everything we built.
Questions plumbers ask before hiring someone to run their marketing
Last reviewed October 2026.
How long does it take for a plumbing business to appear on Google Maps?
Getting listed is the quick part. Once Google has verified your Business Profile, you can appear on Google Maps. Showing up near the top, for the streets you want to work in, takes longer. That builds with fresh reviews, a complete profile and a website that backs it up, so expect the profile work to move first. We can't promise a date. Our 90-Day Confidence Guarantee is on delivery, not dates. We can show you the process and the odds, set out straight.
Why is my plumbing business not being found on Google?
The common gaps are a Business Profile that was never verified or finished, a website that never says which jobs and towns you cover, too few recent reviews, and contact details that differ from one listing to the next. The free Scorecard shows which of these apply to you. Our page on being invisible on Google Maps goes into the map side in more depth.
What is local marketing for plumbers?
Local marketing is the work that makes you easy to find and easy to trust in the towns you cover. For a plumber that means your Google profile and Google Maps, your reviews, a page for each job and each town, the same details on every directory, local Facebook groups and Nextdoor (Silver and above), and keeping in touch with past customers. We run all of it for you.
Do I need a separate page for every plumbing service?
For the jobs you want more of, yes. A page about boiler installation gives Google something clear to match to a boiler installation search. One services page listing twenty jobs gives it far less to go on for each of them. Start with the three or four jobs that pay best and build out from there.
Does SEO for plumbers cover ChatGPT and AI search?
Yes. AI tools lean on the same groundwork as Google: clear service pages, the same business details everywhere, and plenty of reviews. On Silver and above, we check what ChatGPT, Gemini and Perplexity say about you when we start and every quarter, and on Gold and above we write the pages that fix what they get wrong. There's more on our page about getting your trade recommended by AI.
Is SEO enough on its own for a plumbing business?
SEO is one piece of it. Long gone are the days of just ranking your website and hiring an SEO. Before anyone rings you, they check you out on Google Maps, your reviews, Facebook groups, Nextdoor, ChatGPT and your website. We look after every one of those (Facebook groups and Nextdoor on Silver and above), plus what happens when they call and what happens after the job.
How much does SEO for plumbers cost?
Bronze is £500/month, Silver £950/month, Gold £1,500/month, and Platinum is from £2,000/month (three-month minimum). Every plan starts with a one-off Foundation Build, £1,500 with any plan or £1,750 on its own. Full breakdown at /pricing.
How do I choose an SEO company for my plumbing business?
Pick one that reports calls and enquiries rather than traffic, doesn't tie you in for a long contract, lets you own the work, and knows your trade. Ask each company what it reports every month, how long you're tied in, and who owns the pages and reviews if you leave. With ContentWorks, Bronze, Silver and Gold roll monthly with 30 days' notice, you own everything we build, and we report calls, enquiries and reviews.
Can I do SEO for my plumbing business myself?
Yes, you can do the basics yourself. Finish your Google Business Profile, ask every customer for a review, and build a page for each job you want more of. It takes time every week, so be honest about whether you'll keep it up. The free Scorecard shows where to start, whether you do it yourself or hand it over.
What do I have to do?
Answer the phone when you can, do the job and send us a photo. At the start there's a kickoff call and, on Silver and above, a recorded chat with us so everything we write sounds like you (Bronze gets a short brand brief), and you OK the texts your customers will get. After that we chase you each week, so you don't have to remember.
Which plumbing searches is your phone missing?
Take the free Scorecard. In about four minutes you'll see your score across Google, Google Maps, your reviews and AI tools, and the first thing worth fixing.
Rather talk? Get a call back from Dan · Mon to Fri, 10 to 3